Entry-Level Digital Marketing Resume Examples

Crafting an effective entry-level digital marketing resume can feel like chasing the perfect keyword rank. Many aspiring digital marketers face unique struggles, from identifying the right skills to highlight, to effectively showcasing limited experience. You might be unsure how to make your resume both compelling and relevant in a competitive job market. This guide is designed to help you navigate these challenges and craft a resume that grabs attention and lands interviews.

Choosing the right resume template is crucial for entry-level digital marketers. A well-designed template not only makes your resume aesthetically pleasing, but also structures your content logically and professionally. The right layout helps you highlight your strengths and related experience in a clear manner, ensuring your resume stands out to hiring managers.

Unlock your potential: we have more than 700 resume examples you can use to write a winning resume.

What to focus on when writing your entry-level digital marketing resume

Your entry-level digital marketing resume should highlight your potential and eagerness to learn. Focus on showcasing your academic background, relevant coursework, internships, volunteer work, and any digital marketing certifications. Demonstrate your familiarity with social media platforms, content creation, and basic analytics. To boost your resume's impact, include:

• Relevant coursework or projects.
• Digital marketing certifications (e.g., Google Analytics).
• Volunteer work with digital marketing tasks.
• Proficiency in social media tools and platforms.

Must have information on your entry-level digital marketing resume

When crafting your entry-level digital marketing resume, it's crucial to include specific sections that highlight your skills and potential. Consider these essential sections for your resume:

• Contact Information
• Objective Statement
• Education
• Relevant Skills
• Certifications
• Internships or Volunteer Experience

You may also want to include additional sections like Projects and Extracurricular Activities to showcase your passion and commitment to the field. These sections help paint a full picture of your capabilities to potential employers.

Which resume format to choose

When creating an entry-level digital marketing resume, a clean and modern format is best. Use fonts like Rubik and Montserrat to give a contemporary feel, as these are more stylish alternatives to Arial and Times New Roman. Always save and send your resume as a PDF to ensure your formatting stays intact. Make sure your margins are set to one inch on all sides to provide enough white space and keep your resume looking professional. Section headings are crucial for ATS (Applicant Tracking Systems) because they help your resume get past initial screenings, so use clear titles like "Education," "Skills," and "Experience."

An entry-level digital marketing resume should include these sections:

• Contact Information
• Summary or Objective
• Education
• Skills
• Internships or Volunteer Work
• Certifications
• Relevant Projects
• Awards and Honors

Resume Mentor's free resume builder handles all of this, making it easy for you to create a standout resume tailored to your needs.

How to include education on your resume

An education section is a critical part of your entry-level digital marketing resume, as it highlights your qualifications. Tailor this section to the job you're applying for; any irrelevant education should not be included. This is especially important for entry-level candidates who may have little to no professional experience. When including your GPA, list it if it’s above 3.0, and place it beside your degree information. Mention any honors like "cum laude" to demonstrate academic excellence. Clearly list your degree, institution, and the dates attended.

This example is bad because it mentions a degree in Chemical Engineering, which is not relevant to digital marketing. It also omits any relevant coursework or other details that could be beneficial for a digital marketing position.

This example is good because it lists a relevant degree in Marketing, a high GPA, and an honor that shows academic excellence. Each detail is pertinent to a digital marketing position, thus making the candidate more appealing to potential employers.

How to include volunteering on your resume

Including volunteer experience on your entry-level digital marketing resume is crucial. Volunteering demonstrates your willingness to put in the work and gain skills, even without financial reward. Use active verbs to describe your tasks and accomplishments.

In the experience section, volunteering can be listed alongside work experience. Start with an action verb, describe your role, and show its impact. For instance:

This example works well because it aligns with digital marketing roles. It highlights your ability to manage social media, create content, and drive engagement. These skills are valuable for any digital marketing position. The description is clear and includes measurable achievements. It also demonstrates initiative and a passion for the work.

How to write a quantifiable resume experience section

Creating an entry-level resume for digital marketing when you have little to no experience can be challenging. You need to focus on what you have done, the skills you can transfer, any volunteer work, and academic achievements. Start with the right resume order. This means emphasizing your most relevant experiences first, even if they are not from a formal job. Transferable skills are key. Think about times you’ve done content creation, social media management, or any kind of data analysis. If you’ve volunteered for a club or a cause, include that too. Academic accomplishments can also fill out your experience section. Tailor your resume to each job you apply for. Use action words to make your descriptions energetic. Words like "created," "analyzed," "improved," and "managed" show you took initiative and achieved results.

Here are two example resume experience sections. The first example shows common mistakes, while the second is a strong example, focused on achievements.

This first example is not effective. It lacks specific achievements and metrics. The bullet points are vague and don't tell a compelling story about what you did or learned. This approach doesn't help you stand out to potential employers.

The second example is much better. The bullet points are clear, concise, and focus on achievements with numbers. This provides tangible evidence of your contributions and capabilities. Even if the role was a volunteer position, it effectively showcases your skills and impact.

Switching to the next section, let's explore different ways to highlight your resume experience. This approach can help emphasize specific skills or attributes you possess, making you a stronger candidate for digital marketing roles.

Skills-focused

This method highlights your core skills that are crucial to digital marketing. Focus on your proficiency with tools and techniques relevant to the job.

Project-focused

Highlight specific projects where you applied digital marketing techniques. Emphasize outcomes and the role you played in achieving them.

Problem-Solving focused

Focus on times when you identified problems and implemented solutions. This shows your analytical and innovative abilities.

Collaboration-focused

Emphasize your ability to work well with others. Highlight teamwork, communication, and leadership skills.

With these focused examples, you can tailor your resume to highlight different skills and experiences that make you a strong candidate for an entry-level digital marketing role.

Write your accountant resume objective section

This objective is bad because it's too vague and does not specify your strengths or what you can bring to the company. A generic statement like this shows a lack of clear direction and personalization.

A good resume objective should be specific, showcase your skills, and show you understand the company’s needs. Including measurable accomplishments or skills relevant to the job can make a strong impact.

This objective is good because it clearly states your skills, job target, and what you can offer to the company. It’s concise, specific, and aligned with the company’s needs.

A resume objective is different from a summary, resume profile, and summary of qualifications. The objective focuses on what you want to achieve in the role you’re targeting. A resume summary, profile, and summary of qualifications focus on what you have done and who you are as a professional.

Listing your entry-level digital marketing skills on your resume

When writing your skills section for an entry-level digital marketing resume, it's important to highlight both your strengths and your technical abilities. Skills can be a standalone section or integrated into other parts like your experience and objective sections.

Strengths often include soft skills like communication, teamwork, or creativity. Hard skills, on the other hand, are specific, teachable abilities, such as proficiency in digital tools or specific marketing tactics.

Your skills and strengths act as resume keywords that help you stand out to hiring managers and automated systems alike. Including relevant keywords increases the chances of your resume being noticed.

Below is an example of a strong, standalone skills section in JSON format:

This skills section is effective because it is succinct, relevant, and includes key digital marketing competencies. Listing at least 8 skills ensures a well-rounded profile while remaining focused on what matters in your field.

Best hard skills to feature on your entry-level digital marketing resume

Hard skills for digital marketing should communicate your technical expertise and ability to use marketing tools effectively.

Best soft skills to feature on your entry-level digital marketing resume

Soft skills for digital marketing should convey your ability to work well with others and adapt to various situations.

These skills will help you present a comprehensive picture of your capabilities, making you a more attractive candidate for entry-level digital marketing roles.

Extra sections to include in your entry-level digital marketing resume

In today's competitive job market, crafting a standout resume, especially for an entry-level digital marketing position, is crucial. Including certain sections can offer a more comprehensive view of your skills and personality, making you a more appealing candidate to potential employers.

• Language Section — Highlight any additional languages you speak, as this demonstrates your ability to reach diverse markets. It can also set you apart from other candidates who may only be proficient in one language.

• Hobbies and Interests Section — Including your hobbies and interests can showcase your well-rounded personality and potential cultural fit within an organization. It also allows employers to see a bit more of who you are outside of your professional life.

• Certificates Section — Detail any relevant certificates, such as Google Analytics or HubSpot’s Inbound Marketing certificate, that you have earned. Certifications show your dedication to staying current in the field and can validate your expertise in specific digital marketing tools or strategies.

• Books Section — Mentioning industry-related books that you’ve read demonstrates your continuous learning attitude and can provide insight into your thought processes. This section tells employers you are proactive about staying informed and educated in the ever-evolving field of digital marketing.

Incorporating these sections can enrich your resume, giving it a unique edge and showcasing your diverse skill set and interests. The additional details can help paint a fuller picture of your capabilities and personality, making you a more attractive candidate for an entry-level digital marketing role.

Pair your entry-level digital marketing resume with a cover letter

A cover letter is a one-page document you send with your resume when applying for a job. It introduces you to the hiring manager and explains why you are well-suited for the position. A well-crafted cover letter can showcase your personality, highlight relevant skills, and demonstrate your enthusiasm for the role, helping you stand out from other applicants.

For an entry-level digital marketing position, your cover letter should focus on your passion for digital marketing, any relevant coursework or internships, and any specific skills or projects related to social media, SEO, or content creation. Mention any tools you have used, like Google Analytics or social media platforms, and explain how they make you a strong fit for the role.

Create your cover letter with ease using Resume Mentor's cover letter builder. Exporting to PDF ensures your content remains protected and your formatting stays intact when sent to employers. Start crafting your standout cover letter today with Resume Mentor!