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Equipment Sales Resume Examples

By Silvia Angeloro

Jul 18, 2024

|

12 min read

Equip your Future: A step-by-step guide to creating a winning equipment sales resume that helps you dig up job offers and close the deal on your next big opportunity.

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Starting a job hunt in the equipment sales industry can feel like wading through a dense forest without a map. Crafting a compelling equipment sales resume should be straightforward, yet many find themselves stuck like a rusty cog. The competitive market demands something more than just listing your job titles and duties. You need to showcase your ability to maneuver through sales challenges and hit targets. In this guide, we'll address common pitfalls you might face when writing your resume, like sounding too generic or failing to highlight your unique sales achievements. Let's ensure your resume shines like the best piece of equipment on the showroom floor!

Using the right resume template is crucial for highlighting your skills. An effective template organizes your information clearly, ensuring recruiters don't miss key details about your sales prowess. Don't risk your resume being overlooked simply because of a poor layout—choose wisely!

Ready to get started? We offer over 700 resume examples to help you craft a winning equipment sales resume! Dive in and see how you can make your job application stand out!

Key Takeaways

  • Using the right resume template is crucial for clearly organizing your information and ensuring recruiters notice key details about your sales abilities.
  • An effective equipment sales resume should demonstrate your ability to sell and understand complex machinery, build strong client relationships, and achieve sales targets with quantifiable metrics.
  • Including essential sections such as Contact Information, Professional Summary, Skills, Work Experience, Education, and Certifications is vital to presenting your qualifications effectively.
  • Choose the reverse-chronological resume format to highlight your most recent experience first, and use modern fonts while saving your resume as a PDF to preserve formatting.
  • Craft a compelling resume experience section with specific achievements, action verbs, and quantifiable results to showcase your success in driving revenue and managing sales efforts.

What to focus on when writing your equipment sales resume

An equipment sales resume needs to show your ability to sell and understand complex machinery, build strong relationships with clients, and meet or exceed sales targets. It should reassure the recruiter that you have both the technical knowledge and the communication skills needed to excel. Highlighting achievements and relevant experience will make your application stand out. Include metrics like sales growth, types of equipment sold, and customer retention rates to boost your impact.

In summary, focus on:

  • Proven sales accomplishments.
  • Technical expertise in the equipment sold.
  • Strong client relationship-building skills.
  • Detailed, quantifiable success metrics.

Must have information on your equipment sales resume

Creating an effective equipment sales resume involves including essential sections that highlight your skills and experience in the field. Here's a list of must-have sections:

  • Contact Information
  • Professional Summary
  • Skills
  • Work Experience
  • Education
  • Certifications

These sections help present your qualifications effectively. Additionally, you might consider including sections such as Awards, Professional Affiliations, or Technical Proficiencies to further bolster your resume. Including these elements can set you apart from other candidates in the equipment sales industry.

Which resume format to choose

In equipment sales, the best resume format is the reverse-chronological format because it highlights your most recent and relevant experience first. For a modern look, use fonts like Rubik and Montserrat instead of the traditional Arial or Times New Roman. Always save your resume as a PDF to preserve the formatting and ensure it's easily readable. Set your margins to one inch on all sides to give your resume a clean, uncluttered look. Use clear section headings like “Experience” and “Skills,” as these help Applicant Tracking Systems (ATS) parse your resume effectively.

Your equipment sales resume should include the following sections:

  • Contact Information
  • Professional Summary
  • Work Experience
  • Skills
  • Education
  • Certifications
  • Awards
  • References

Resume Mentor's free resume builder handles all of this, making it easier for you to create a professional and effective resume.

How to write a quantifiable resume experience section

When writing your resume experience section for an equipment sales position, you need to prioritize clarity and impact. Start with the most recent job and work backward. Include roles from the past 10-15 years. Focus on job titles relevant to equipment sales or roles that highlight transferable skills. Tailor your resume to each job application by using keywords from the job description. Use action words like "achieved", "boosted", and "delivered" instead of common terms like "responsible for".

Work Experience
Sales Associate
XYZ Equipment
New York, NY
A small company selling heavy machinery.
  • Responsible for sales and customer service.
  • Generated reports.
  • Helped with inventory management.
Sales Representative
ABC Corp
Los Angeles, CA
Company Description
  • Assisted customers.
  • Completed sales transactions.
  • Recorded customer information.

The first example is poor because it lacks specificity. The job descriptions are vague and the action verbs are weak. Phrases like "responsible for sales and customer service" do not convey the applicant's achievements or the impact they had on the company. Generic statements such as “generated reports” and “helped with inventory management” do not offer insightful details about the role.

Now let's take a look at a better example.

Work Experience
Senior Equipment Sales Manager
TopTier Equipment
New York, NY
A leading provider of industrial machinery.
  • Increased company revenue by 25% through strategic sales initiatives.
  • Trained and managed a team of 10 sales associates.
  • Secured contracts with over 50 new clients.
Equipment Sales Specialist
ABC Corp
Los Angeles, CA
Company Description
  • Achieved a 15% increase in sales year-over-year.
  • Developed and maintained relationships with key clients.
  • Led a project to streamline sales processes, reducing overhead costs by 10%.

The second example is much better. It focuses on specific achievements and quantifiable results. The phrases "Increased company revenue by 25%" and "Secured contracts with over 50 new clients" provide clear evidence of the applicant’s success. Additionally, action verbs like "Achieved" and "Led" highlight the candidate’s active role in driving results. This example paints a vivid picture of the applicant’s capabilities and contributions, making it easy for employers to understand their value.

Equipment sales resume experience examples

Ready to lift your career in equipment sales to new heights? Whether you're a seasoned pro or just getting started, our experience sections will help you dig in and move up. Let’s get rolling—because there’s no time to just doze around!

Achievement-focused

Highlight specific achievements that showcase your contributions to the company’s success. These can be awards, sales quotas met, or other milestones.

Work Experience

Sales Representative

EquipCo Inc.

Jan 2018 - Dec 2021

  • Exceeded annual sales targets by 25% for three consecutive years
  • Won 'Salesperson of the Year' award twice
  • Increased new client acquisitions by 40%

Skills-focused

Emphasize your key skills that are directly relevant to equipment sales.

Work Experience

Sales Manager

HeavyDuty Sales Ltd.

Mar 2016 - Feb 2020

  • Proficient in CRM software
  • Strong negotiation skills leading to 30% higher sales
  • Effective communication with clients and team members

Responsibility-focused

Outline your main responsibilities in your previous roles, focusing on your duties in equipment sales.

Work Experience

Sales Leader

Machinery Masters

Apr 2017 - Jun 2022

  • Managed a team of 10 sales representatives
  • Oversaw all sales activities and ensured targets were met
  • Handled key accounts and built long-lasting client relationships

Project-focused

Describe specific projects you led or were involved in that are relevant to equipment sales.

Work Experience

Sales Project Manager

TechEquip Solutions

Jul 2019 - Nov 2021

  • Led the implementation of a new sales strategy
  • Increased client engagement by 35% through targeted campaigns
  • Coordinated with marketing for a successful product launch

Result-focused

Showcase the results you achieved in your roles, particularly the impact you had on sales and revenue.

Work Experience

Regional Sales Manager

Industrial Equip Inc.

Aug 2014 - Dec 2018

  • Boosted regional sales revenue by 45%
  • Delivered a 20% increase in annual profit margins
  • Expanded market presence in three new states

Industry-Specific Focus

Tailor your experience to highlight your specialized knowledge in the equipment sales industry.

Work Experience

Senior Sales Consultant

GearTech Industries

Jan 2015 - Mar 2021

  • In-depth knowledge of heavy machinery and industrial equipment
  • Established relationships with top suppliers and manufacturers
  • Conducted market research to identify industry trends

Problem-Solving focused

Illustrate how you’ve solved problems or handled challenges in the equipment sales field.

Work Experience

Sales Analyst

EquipSolution Corp.

Sep 2016 - Dec 2020

  • Developed solutions to address client concerns, increasing customer satisfaction by 30%
  • Resolved logistical issues that enhanced delivery times by 20%
  • Overcame market entry barriers in competitive regions

Innovation-focused

Show how you introduced innovative ideas or processes that improved sales performance.

Work Experience

Sales Technology Manager

InnoEquip Sales

Feb 2018 - Oct 2021

  • Implemented a new CRM system that streamlined operations
  • Introduced an online sales platform, boosting e-sales by 25%
  • Developed a data-driven approach to target prospects, improving conversion rates

Leadership-focused

Demonstrate your leadership abilities and the impact you had on your team and company.

Work Experience

Head of Sales

PrimeEquip Inc.

Jan 2013 - Apr 2017

  • Led a team to achieve 120% of sales targets
  • Mentored junior sales staff, resulting in a 50% improvement in their performance
  • Coordinated cross-departmental efforts to enhance client experience

Customer-focused

Highlight your efforts to understand and meet customer needs, enhancing customer satisfaction and loyalty.

Work Experience

Customer Relations Manager

ClientCare Equipment

May 2016 - Oct 2020

  • Built strong relationships with a diverse client base
  • Improved customer retention rates by 40%
  • Implemented customer feedback mechanisms for product improvements

Growth-focused

Focus on the growth you brought to the company, whether in terms of revenue, client base, or market reach.

Work Experience

Business Development Manager

GrowFast Technologies

Mar 2015 - Jul 2019

  • Expanded client base, growing market share by 35%
  • Increased yearly revenue by $2 million
  • Developed partnerships with key industry players

Efficiency-focused

Showcase efforts that improved efficiency within your role or company operations.

Work Experience

Sales Operations Manager

Efficient Equip Inc.

Jun 2014 - Sep 2018

  • Streamlined sales processes, reducing lead time by 15%
  • Optimized inventory management to minimize costs
  • Implemented automated systems for order tracking

Technology-focused

Highlight your tech-savvy skills and how they contributed to your sales success.

Work Experience

Sales Technology Specialist

TechEquip Innovations

Jul 2017 - Dec 2021

  • Leveraged CRM software to track and manage customer interactions
  • Used data analytics to optimize sales strategies
  • Introduced virtual product demos, increasing customer engagement

Collaboration-focused

Describe your ability to work well with others to achieve sales goals.

Work Experience

Sales Coordinator

TeamWork Equip Co.

May 2016 - Aug 2020

  • Worked closely with marketing to launch successful campaigns
  • Collaborated with product development for client feedback
  • Coordinated with customer service to enhance overall client experience

Training and Development focused

Show your experience in training and developing other team members, enhancing the overall sales performance.

Work Experience

Sales Training Manager

EquipMentor Inc.

Feb 2015 - Nov 2019

  • Conducted onboarding training sessions for new hires
  • Developed training materials and programs for continuous learning
  • Mentored junior staff, helping them achieve their sales targets

Write your equipment sales resume summary section

Crafting a resume summary for an equipment sales job involves highlighting your experience, key skills, and achievements that make you a strong fit. Start with a compelling sentence that grabs attention. Mention your years of experience, specific sales expertise, and any notable accomplishments. Focus on what makes you unique and how you can benefit a potential employer.

Effective self-description in a resume summary revolves around using strong action verbs and quantifiable achievements. Phrases like “driven sales professional,” “proven track record,” and “dedicated to exceeding targets” showcase your capabilities. Avoid vague terms and be concise. Highlight your strengths and tailor them to the job you want.

A resume summary gives an overview of your qualifications and what you bring to the table. An objective states your career goals. A resume profile is a brief paragraph summarizing your skills. The summary of qualifications lists your top skills and accomplishments. These sections serve different purposes, so choose the one that aligns best with your target job.

Example 1:

SUMMARY
I have a lot of experience in selling equipment and I am very good at it. I always meet my targets and my customers like me. I want to work for a company where I can continue to grow.

This summary is too vague and lacks specifics. Phrases like "a lot of experience" and "very good" are not impactful. It's also more focused on what the applicant wants rather than what they offer.

Example 2:

SUMMARY
Dynamic equipment sales professional with over 10 years of experience in driving revenue growth. Proven track record of exceeding sales targets by up to 30% annually. Strong background in B2B sales, client relationship management, and strategic planning. Dedicated to providing exceptional customer service and building lasting client partnerships.

This summary effectively highlights experience, quantifiable achievements, and key strengths. It provides clear evidence of success and special skills, making it attractive to potential employers.

Listing your equipment sales skills on your resume

When writing the skills section of your equipment sales resume, you have the option to include skills as a standalone section or incorporate them into other areas like your experience and summary. Highlight your strong points including strengths and soft skills. Strengths such as good communication and adaptability are crucial. Hard skills are specific, teachable abilities like knowledge of CRM software and technical sales knowledge.

Skills and strengths can also serve as resume keywords, making it easier for hiring managers and automated systems to find your resume when searching for qualified candidates. Use precise and relevant terms that match the job description to enhance your visibility.

Skills
Customer Relationship Management (CRM)
Sales Techniques
Technical Sales Knowledge
Market Analysis
Product Knowledge
Negotiation
Lead Generation
Contract Management

This skills section lists eight key skills relevant to equipment sales. It is effective because it is concise, directly relevant, and includes industry-specific terms. Each skill can also serve as a keyword, increasing the resume's chances of passing through automated applicant tracking systems (ATS).

Best hard skills to feature on your equipment sales resume

Hard skills for an equipment sales role are specific, measurable abilities that an individual needs to perform their job effectively. They should communicate your proficiency in areas essential for sales success.

Hard Skills

  • Customer Relationship Management (CRM)
  • Sales Techniques
  • Technical Sales Knowledge
  • Market Analysis
  • Product Knowledge
  • Negotiation
  • Lead Generation
  • Contract Management
  • Data Analysis
  • Cold Calling
  • Sales Forecasting
  • Proposal Writing
  • Inventory Management
  • Trade Show Management
  • Financial Management

Best soft skills to feature on your equipment sales resume

Soft skills for an equipment sales role highlight your interpersonal skills and attributes that enable you to work well with others and achieve sales goals.

Soft Skills

  • Communication
  • Adaptability
  • Problem-Solving
  • Teamwork
  • Time Management
  • Customer Service
  • Emotional Intelligence
  • Motivational Skills
  • Attention to Detail
  • Relationship Building
  • Strategic Thinking
  • Resilience
  • Conflict Resolution
  • Creativity
  • Leadership

How to include your education on your resume

The education section is a key part of your resume, especially for equipment sales jobs. Tailoring this section to the job you're applying for can make a big difference. Leave out any education that isn't relevant. If you have a GPA that's good, feel free to include it. When listing your degree, start with the most recent one.

Here’s a bad example:

Education
Bachelor of Science in Chemistry
Some University
Master of Arts in History
Another University

This example is bad because the degrees listed are not relevant to an equipment sales job, and the GPA is low.

Now, a good example:

Education
Bachelor of Business Administration
State University
GPA
3.8
/
4.0

This example is good because the degree is relevant to equipment sales, and the GPA is high, reflecting strong academic performance. Listing a relevant degree helps you stand out as a qualified candidate. Tailoring your education section is crucial for making a great first impression.

How to include equipment sales certificates on your resume

Certificates are an important part of an equipment sales resume. They show your ongoing commitment to professional development. To add a certificates section to your resume, list the name of each certificate first. Include the date you received it right after the name. Add the issuing organization to complete each entry.

For a cleaner look, you can also place your certificates in the header of your resume. For example, "Certified Equipment Sales Professional (CESP) - Issued by Equipment Sales Certification Institute, February 2022."

A good example of a standalone certificates section is:

Certificates
Certified Equipment Sales Professional (CESP)
Equipment Sales Certification Institute
Advanced Sales Strategies
National Association of Sales Professionals

This is a good example because it includes relevant certifications that show your skills in equipment sales. These certificates also come from well-known issuing organizations in the industry. This helps make your qualifications clear and trusted.

Extra sections to include in your equipment sales resume

Crafting a compelling resume for an equipment sales role can greatly improve your chances of landing the job. Emphasizing various sections can showcase not just your professional skills but also your well-rounded character.

  • Language section — Highlight any additional languages you speak to demonstrate your ability to communicate with diverse clients.

  • Hobbies and interests section — Include relevant hobbies to show your passion and energy, which can resonate with sales roles.

  • Volunteer work section — Detail your volunteer work to emphasize your dedication to helping others and your commitment to the community.

  • Books section — Mention industry-specific books you've read to show your eagerness to learn and your expertise in the field.

Integrating these sections effectively will present you as a multi-faceted and dynamic candidate, enhancing your resume's appeal to potential employers.

Pair your equipment sales resume with a cover letter

A cover letter is a one-page document sent with your resume when applying for a job. It provides an introduction to who you are, explains why you are interested in the position, and highlights your most relevant qualifications. For job seekers, a cover letter is an important tool to make a good first impression, show enthusiasm, and set themselves apart from other applicants.

For an equipment sales position, your cover letter should focus on your sales experience, your knowledge of the industry, and your ability to build and maintain customer relationships. Highlight any specific accomplishments, such as meeting or exceeding sales targets, and demonstrate how your skills align with the company's needs.

Create your cover letter easily with Resume Mentor's cover letter builder. It helps protect your content and formatting with PDF exporting, ensuring your letter looks professional. Start now and take the next step in your career journey.

Sophie Martin

Philadelphia, Pennsylvania

+1-(234)-555-1234

help@resumementor.com


Dear Hiring Manager,

I have been closely following your company’s remarkable strides in delivering innovative energy solutions and am eager to contribute my extensive experience in equipment sales to your dynamic team. I appreciate your dedication to sustainability and look forward to leveraging my skills to further your mission.

While working as a Sales Manager at Sun Coast Resources Inc., I led a team of 15 sales representatives and coordinated strategic initiatives that resulted in a 25% increase in annual sales revenue. By identifying new business opportunities and implementing a CRM system, I not only improved client follow-up efficiency by 30% but also enhanced customer satisfaction significantly. These experiences have honed my ability to drive sales growth and maintain lasting client relationships.

I am eager to bring my proven track record in sales strategy and market analysis to your esteemed company. I look forward to discussing how my background, skills, and strengths can align with your needs in more detail. Please feel free to reach out to schedule an interview at your convenience.

Sincerely,

Sophie Martin

Equipment Sales
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