Jul 18, 2024
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12 min read
Equip your Future: A step-by-step guide to creating a winning equipment sales resume that helps you dig up job offers and close the deal on your next big opportunity.
Rated by 348 people
Starting a job hunt in the equipment sales industry can feel like wading through a dense forest without a map. Crafting a compelling equipment sales resume should be straightforward, yet many find themselves stuck like a rusty cog. The competitive market demands something more than just listing your job titles and duties. You need to showcase your ability to maneuver through sales challenges and hit targets. In this guide, we'll address common pitfalls you might face when writing your resume, like sounding too generic or failing to highlight your unique sales achievements. Let's ensure your resume shines like the best piece of equipment on the showroom floor!
Using the right resume template is crucial for highlighting your skills. An effective template organizes your information clearly, ensuring recruiters don't miss key details about your sales prowess. Don't risk your resume being overlooked simply because of a poor layout—choose wisely!
Ready to get started? We offer over 700 resume examples to help you craft a winning equipment sales resume! Dive in and see how you can make your job application stand out!
Key Takeaways
An equipment sales resume needs to show your ability to sell and understand complex machinery, build strong relationships with clients, and meet or exceed sales targets. It should reassure the recruiter that you have both the technical knowledge and the communication skills needed to excel. Highlighting achievements and relevant experience will make your application stand out. Include metrics like sales growth, types of equipment sold, and customer retention rates to boost your impact.
In summary, focus on:
Creating an effective equipment sales resume involves including essential sections that highlight your skills and experience in the field. Here's a list of must-have sections:
These sections help present your qualifications effectively. Additionally, you might consider including sections such as Awards, Professional Affiliations, or Technical Proficiencies to further bolster your resume. Including these elements can set you apart from other candidates in the equipment sales industry.
In equipment sales, the best resume format is the reverse-chronological format because it highlights your most recent and relevant experience first. For a modern look, use fonts like Rubik and Montserrat instead of the traditional Arial or Times New Roman. Always save your resume as a PDF to preserve the formatting and ensure it's easily readable. Set your margins to one inch on all sides to give your resume a clean, uncluttered look. Use clear section headings like “Experience” and “Skills,” as these help Applicant Tracking Systems (ATS) parse your resume effectively.
Your equipment sales resume should include the following sections:
Resume Mentor's free resume builder handles all of this, making it easier for you to create a professional and effective resume.
When writing your resume experience section for an equipment sales position, you need to prioritize clarity and impact. Start with the most recent job and work backward. Include roles from the past 10-15 years. Focus on job titles relevant to equipment sales or roles that highlight transferable skills. Tailor your resume to each job application by using keywords from the job description. Use action words like "achieved", "boosted", and "delivered" instead of common terms like "responsible for".
The first example is poor because it lacks specificity. The job descriptions are vague and the action verbs are weak. Phrases like "responsible for sales and customer service" do not convey the applicant's achievements or the impact they had on the company. Generic statements such as “generated reports” and “helped with inventory management” do not offer insightful details about the role.
Now let's take a look at a better example.
The second example is much better. It focuses on specific achievements and quantifiable results. The phrases "Increased company revenue by 25%" and "Secured contracts with over 50 new clients" provide clear evidence of the applicant’s success. Additionally, action verbs like "Achieved" and "Led" highlight the candidate’s active role in driving results. This example paints a vivid picture of the applicant’s capabilities and contributions, making it easy for employers to understand their value.
Ready to lift your career in equipment sales to new heights? Whether you're a seasoned pro or just getting started, our experience sections will help you dig in and move up. Let’s get rolling—because there’s no time to just doze around!
Highlight specific achievements that showcase your contributions to the company’s success. These can be awards, sales quotas met, or other milestones.
Sales Representative
EquipCo Inc.
Jan 2018 - Dec 2021
Emphasize your key skills that are directly relevant to equipment sales.
Sales Manager
HeavyDuty Sales Ltd.
Mar 2016 - Feb 2020
Outline your main responsibilities in your previous roles, focusing on your duties in equipment sales.
Sales Leader
Machinery Masters
Apr 2017 - Jun 2022
Describe specific projects you led or were involved in that are relevant to equipment sales.
Sales Project Manager
TechEquip Solutions
Jul 2019 - Nov 2021
Showcase the results you achieved in your roles, particularly the impact you had on sales and revenue.
Regional Sales Manager
Industrial Equip Inc.
Aug 2014 - Dec 2018
Tailor your experience to highlight your specialized knowledge in the equipment sales industry.
Senior Sales Consultant
GearTech Industries
Jan 2015 - Mar 2021
Illustrate how you’ve solved problems or handled challenges in the equipment sales field.
Sales Analyst
EquipSolution Corp.
Sep 2016 - Dec 2020
Show how you introduced innovative ideas or processes that improved sales performance.
Sales Technology Manager
InnoEquip Sales
Feb 2018 - Oct 2021
Demonstrate your leadership abilities and the impact you had on your team and company.
Head of Sales
PrimeEquip Inc.
Jan 2013 - Apr 2017
Highlight your efforts to understand and meet customer needs, enhancing customer satisfaction and loyalty.
Customer Relations Manager
ClientCare Equipment
May 2016 - Oct 2020
Focus on the growth you brought to the company, whether in terms of revenue, client base, or market reach.
Business Development Manager
GrowFast Technologies
Mar 2015 - Jul 2019
Showcase efforts that improved efficiency within your role or company operations.
Sales Operations Manager
Efficient Equip Inc.
Jun 2014 - Sep 2018
Highlight your tech-savvy skills and how they contributed to your sales success.
Sales Technology Specialist
TechEquip Innovations
Jul 2017 - Dec 2021
Describe your ability to work well with others to achieve sales goals.
Sales Coordinator
TeamWork Equip Co.
May 2016 - Aug 2020
Show your experience in training and developing other team members, enhancing the overall sales performance.
Sales Training Manager
EquipMentor Inc.
Feb 2015 - Nov 2019
Crafting a resume summary for an equipment sales job involves highlighting your experience, key skills, and achievements that make you a strong fit. Start with a compelling sentence that grabs attention. Mention your years of experience, specific sales expertise, and any notable accomplishments. Focus on what makes you unique and how you can benefit a potential employer.
Effective self-description in a resume summary revolves around using strong action verbs and quantifiable achievements. Phrases like “driven sales professional,” “proven track record,” and “dedicated to exceeding targets” showcase your capabilities. Avoid vague terms and be concise. Highlight your strengths and tailor them to the job you want.
A resume summary gives an overview of your qualifications and what you bring to the table. An objective states your career goals. A resume profile is a brief paragraph summarizing your skills. The summary of qualifications lists your top skills and accomplishments. These sections serve different purposes, so choose the one that aligns best with your target job.
Example 1:
This summary is too vague and lacks specifics. Phrases like "a lot of experience" and "very good" are not impactful. It's also more focused on what the applicant wants rather than what they offer.
Example 2:
This summary effectively highlights experience, quantifiable achievements, and key strengths. It provides clear evidence of success and special skills, making it attractive to potential employers.
When writing the skills section of your equipment sales resume, you have the option to include skills as a standalone section or incorporate them into other areas like your experience and summary. Highlight your strong points including strengths and soft skills. Strengths such as good communication and adaptability are crucial. Hard skills are specific, teachable abilities like knowledge of CRM software and technical sales knowledge.
Skills and strengths can also serve as resume keywords, making it easier for hiring managers and automated systems to find your resume when searching for qualified candidates. Use precise and relevant terms that match the job description to enhance your visibility.
This skills section lists eight key skills relevant to equipment sales. It is effective because it is concise, directly relevant, and includes industry-specific terms. Each skill can also serve as a keyword, increasing the resume's chances of passing through automated applicant tracking systems (ATS).
Hard skills for an equipment sales role are specific, measurable abilities that an individual needs to perform their job effectively. They should communicate your proficiency in areas essential for sales success.
Hard Skills
Soft skills for an equipment sales role highlight your interpersonal skills and attributes that enable you to work well with others and achieve sales goals.
Soft Skills
The education section is a key part of your resume, especially for equipment sales jobs. Tailoring this section to the job you're applying for can make a big difference. Leave out any education that isn't relevant. If you have a GPA that's good, feel free to include it. When listing your degree, start with the most recent one.
Here’s a bad example:
This example is bad because the degrees listed are not relevant to an equipment sales job, and the GPA is low.
Now, a good example:
This example is good because the degree is relevant to equipment sales, and the GPA is high, reflecting strong academic performance. Listing a relevant degree helps you stand out as a qualified candidate. Tailoring your education section is crucial for making a great first impression.
Certificates are an important part of an equipment sales resume. They show your ongoing commitment to professional development. To add a certificates section to your resume, list the name of each certificate first. Include the date you received it right after the name. Add the issuing organization to complete each entry.
For a cleaner look, you can also place your certificates in the header of your resume. For example, "Certified Equipment Sales Professional (CESP) - Issued by Equipment Sales Certification Institute, February 2022."
A good example of a standalone certificates section is:
This is a good example because it includes relevant certifications that show your skills in equipment sales. These certificates also come from well-known issuing organizations in the industry. This helps make your qualifications clear and trusted.
Crafting a compelling resume for an equipment sales role can greatly improve your chances of landing the job. Emphasizing various sections can showcase not just your professional skills but also your well-rounded character.
Language section — Highlight any additional languages you speak to demonstrate your ability to communicate with diverse clients.
Hobbies and interests section — Include relevant hobbies to show your passion and energy, which can resonate with sales roles.
Volunteer work section — Detail your volunteer work to emphasize your dedication to helping others and your commitment to the community.
Books section — Mention industry-specific books you've read to show your eagerness to learn and your expertise in the field.
Integrating these sections effectively will present you as a multi-faceted and dynamic candidate, enhancing your resume's appeal to potential employers.
A cover letter is a one-page document sent with your resume when applying for a job. It provides an introduction to who you are, explains why you are interested in the position, and highlights your most relevant qualifications. For job seekers, a cover letter is an important tool to make a good first impression, show enthusiasm, and set themselves apart from other applicants.
For an equipment sales position, your cover letter should focus on your sales experience, your knowledge of the industry, and your ability to build and maintain customer relationships. Highlight any specific accomplishments, such as meeting or exceeding sales targets, and demonstrate how your skills align with the company's needs.
Create your cover letter easily with Resume Mentor's cover letter builder. It helps protect your content and formatting with PDF exporting, ensuring your letter looks professional. Start now and take the next step in your career journey.
Sophie Martin
Philadelphia, Pennsylvania
+1-(234)-555-1234
help@resumementor.com
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