ResumeToolsResources

Functional Sales Resume Examples

By Silvia Angeloro

Jul 18, 2024

|

12 min read

"Craft a Compelling Sales Resume: Tailor Your Experience to Close the Deal and Land Your Next Job"

4.70 Average rating

Rated by 348 people

Crafting a resume for a functional sales role can feel like navigating a maze without a map. Functional sales often grapple with highlighting their skills effectively and aligning them with job requirements. It's challenging to showcase how your unique abilities can drive sales and contribute to a company’s success. The typical chronological approach may not do justice to your varied skill set and accomplishments. That’s why a specialized guide can help you shine. If you're tired of your resume stalling your career momentum, you’re in the right place. Let's untangle the knots and streamline your job search journey. Get ready to make your resume a powerful tool that sells your capabilities just as well as you sell products or services.

Choosing the right resume template is crucial for your success. A tailored template emphasizes your strengths and minimizes distractions, making it easier for recruiters to spot your potential. It ensures that your most relevant skills and achievements are highlighted, giving you a competitive edge in the job market. Don't overlook the power of an organized, professional-looking resume—it can make all the difference in landing your dream job.

We offer more than 700 resume examples to guide you in crafting the perfect resume for your functional sales career. Dive in and start your journey toward success today!

Key Takeaways

  • Choosing the right resume template is crucial for your success as it emphasizes your strengths and minimizes distractions, making it easier for recruiters to spot your potential.
  • A functional sales resume should clearly convey your skills, experience, and achievements tailored to the sales industry, and it should include essential sections like Contact Information, Summary, Skills, Sales Achievements, Relevant Experience, Education, and Certifications.
  • A functional format works best for a functional sales resume, especially if you are transitioning careers or have a varied work history, and always save your resume as a PDF to ensure it keeps its formatting.
  • Writing the experience section involves listing recent job experience first, focusing on job titles that align with the sales roles you're applying for, and using action words like "boosted," "led," and "achieved" to demonstrate your contributions.
  • The education section should be tailored to the job, only include relevant educational experiences, list achievements like a high GPA or honors, and clearly state your degree, school, and graduation date.

What to focus on when writing your functional sales resume

A functional sales resume should clearly convey your skills, experience, and achievements tailored to the sales industry. Highlight your ability to meet or exceed sales targets, build strong customer relationships, and generate revenue for your employers. A well-crafted resume aligns your strengths with the company’s needs, making it evident how you can contribute to their success.

To boost your impact, include:

  • Specific sales targets achieved or exceeded.
  • Examples of customer relationships developed.
  • Awards or recognition received in past roles.
  • Training or certifications in sales techniques.

Must have information on your functional sales resume

When creating a functional sales resume, make sure to include essential sections that highlight your skills and achievements. Here are some must-have sections:

  • Contact Information
  • Summary or Objective
  • Professional Skills
  • Sales Achievements
  • Relevant Experience
  • Education

Additional sections such as Certifications, Professional Memberships, or Volunteer Work can help to further enhance your resume and showcase your full range of abilities and experiences.

Which resume format to choose

For a functional sales resume, a functional format works best, especially if you are transitioning careers or have a varied work history. Opt for more modern fonts like Rubik and Montserrat instead of outdated ones like Arial or Times New Roman. Always save your resume as a PDF to ensure it keeps its formatting. Stick to 1-inch margins to make sure your resume is not too cluttered. Use clear section headings to improve the chances of your resume passing through Applicant Tracking Systems (ATS).

A functional sales resume should include the following sections:

  • Contact Information
  • Professional Summary
  • Skills
  • Relevant Experience
  • Education
  • Certifications

Resume Mentor's free resume builder handles all of this for you, making the process much easier.

How to write a quantifiable resume experience section

Writing the experience section of a functional sales resume involves several crucial steps to create an impression on potential employers. Start with listing your most recent job experience first and work backward. Limit your experience to the last 10-15 years to keep it relevant. Focus on job titles that align with the sales roles you're applying for. Tailor your experience section to highlight skills and achievements that match the job description. Use action words like "boosted," "led," and "achieved" to demonstrate your proactive contributions.

Remember, numbers speak louder than words. Quantify your achievements with data. This captures the employer's attention and shows the tangible impact of your work.

Here is a poorly written experience section:

Work Experience
Sales Representative
ABC Company
Location
Large corporation specializing in retail products
  • Worked on sales strategies
  • Was responsible for customer service
  • Achieved sales targets

In the example above, the information is too vague and does not show specific achievements. Phrases like "worked on sales strategies" and "was responsible for customer service" don't convey the real impact you had. There's no context or data supporting your accomplishments.

Compare this to a well-crafted experience section:

Work Experience
Senior Sales Consultant
XYZ Ltd.
New York, NY
Company Description
  • Increased sales by 35% within the first year through strategized client targeting.
  • Developed a new customer onboarding process that reduced sales cycle time by 20%.
  • Mentored a team of 10 junior sales reps, resulting in a collective sales growth of 50% over two years.

The second example is effective because it focuses on quantifiable results. Each bullet point is specific and shows the direct impact of your work. Words like "increased,” “developed," and "mentored" are strong action words. This format demonstrates your capabilities and achievements more convincingly, helping you stand out to potential employers.

Functional sales resume experience examples

Let’s take a moment to dive into the art of crafting an outstanding sales resume—that’s right, we’re about to “sell” your sales experience like never before! With a sprinkle of humor and a dash of practical tips, here’s your guide to creating a resume that truly stands out.

Achievement-focused

Highlight your top sales achievements to grab attention. Potential employers love numbers and concrete results.

Work Experience

Sales Executive

TechnoCorp

Jan 2019 - Dec 2021

  • Increased sales by 45% in the first year.
  • Top salesperson for Q3 and Q4 2020.
  • Won ‘Employee of the Year’ award in 2020.

Skills-focused

Show off your key sales skills. Make sure your skills match the job requirements.

Work Experience

Sales Representative

SalesMasters Inc.

Feb 2018 - Apr 2022

  • Expert in CRM software usage and data analysis.
  • Proficient in cold calling and lead generation.
  • Skilled negotiator in high-value contracts.

Responsibility-focused

Highlight specific responsibilities you handled. Employers look for accountability.

Work Experience

Sales Manager

BizGrowth Solutions

Mar 2017 - Jun 2020

  • Managed a portfolio of 50 key accounts.
  • Developed and implemented sales strategies for major clients.
  • Led a team of 5 junior sales associates.

Project-focused

Describe sales projects you have led or contributed to. Focus on your role and outcome.

Work Experience

Project Sales Manager

MarketMakers

May 2020 - Sep 2022

  • Led a project that resulted in a 30% increase in market share.
  • Coordinated a cross-functional team of 12 members.
  • Implemented a new lead tracking system, boosting efficiency.

Result-focused

Emphasize results you achieved in your sales roles. Numbers and outcomes speak volumes.

Work Experience

Senior Sales Consultant

RevBoosters Ltd.

Jun 2015 - Dec 2020

  • Boosted regional sales by $1.2M in one year.
  • Achieved 150% of sales targets in consecutive years.
  • Reduced customer churn by 25% through effective follow-up.

Industry-Specific Focus

Tailor your experience to the industry. Highlight your familiarity with industry trends and standards.

Work Experience

Sales Consultant

TechSavvy Solutions

Jul 2018 - Present

  • In-depth knowledge of the tech industry's sales landscape.
  • Built strong relationships with key players in the industry.
  • Stayed ahead of market trends to adapt sales strategies.

Problem-Solving focused

Showcase your problem-solving abilities. Highlight how you resolved issues to benefit sales.

Work Experience

Sales Advisor

FixIt Sales Co.

Sep 2017 - Mar 2021

  • Addressed and resolved customer complaints, enhancing satisfaction.
  • Identified and rectified inefficiencies in the sales process.
  • Developed solutions that led to a 20% increase in client retention.

Innovation-focused

Display your creativity and innovative spirit. Highlight new ideas you brought to the table.

Work Experience

Sales Developer

InnovateSales Inc.

Jan 2019 - Jun 2021

  • Introduced a new sales process increasing lead conversion by 35%.
  • Implemented AI-driven analytics to predict sales trends.
  • Developed a unique customer loyalty program.

Leadership-focused

Illustrate your leadership skills and ability to inspire a team. Highlight team successes under your guidance.

Work Experience

Sales Manager

LeadMinds Corp.

Jun 2016 - Nov 2020

  • Led a sales team to exceed quarterly targets by 20%.
  • Mentored junior members leading to 90% retention rate.
  • Organized weekly training sessions improving team performance.

Customer-focused

Highlight your commitment to customer satisfaction. Show how you put customers first in your sales approach.

Work Experience

Customer Sales Consultant

ClientFirst Sales

Feb 2018 - Apr 2022

  • Achieved 98% customer satisfaction rate.
  • Customized solutions based on individual client needs.
  • Developed long-term relationships enhancing repeat business.

Growth-focused

Focus on how you contributed to the growth of the company. Highlight growth in revenue, market share, or customer base.

Work Experience

Sales Director

GrowFast Enterprises

Aug 2015 - Dec 2022

  • Expanded client base by 50% in two years.
  • Increased annual revenue by $2.5M through strategic sales tactics.
  • Took market share from competitors, improving company position.

Efficiency-focused

Show how you improved efficiency in sales processes. Highlight streamlining efforts and outcomes.

Work Experience

Sales Operations Manager

EfficiencyMasters LLC

Mar 2016 - Sep 2021

  • Streamlined sales processes reducing time-to-close by 30%.
  • Implemented a new CRM system improving workflow.
  • Conducted regular reviews to identify and eliminate bottlenecks.

Technology-focused

Emphasize your tech-savvy nature. Highlight your experience with sales technology and tools.

Work Experience

Sales Tech Consultant

TechSales Ltd.

Apr 2017 - Present

  • Expert in Salesforce CRM and data analytics tools.
  • Utilized AI to enhance lead scoring and conversion rates.
  • Integrated new software solutions increasing productivity.

Collaboration-focused

Showcase your teamwork and collaboration skills. Highlight successful joint efforts and partnerships.

Work Experience

Sales Team Lead

TeamWork Sales Inc.

Jul 2016 - Jan 2023

  • Worked closely with marketing to create effective campaigns.
  • Partnered with product teams to enhance offerings based on client feedback.
  • Coordinated cross-functional teams to close high-value deals.

Training and Development focused

Show you're committed to improving yourself and your team. Highlight your efforts in training and mentorship.

Work Experience

Sales Training Manager

SkillBoosters

Jan 2017 - Oct 2022

  • Developed a training program adopted company-wide.
  • Mentored new hires, improving their ramp-up time by 40%.
  • Provided ongoing coaching sessions for continuous improvement.

Write your functional sales resume summary section

Writing a resume summary for a functional sales resume is all about showcasing your top skills and achievements. Tailor it to highlight your strengths and how they fit the job you're applying for. Focus on skills and success in sales rather than your job titles or places you worked.

One effective trick is to describe yourself in an engaging way that grabs attention. Use strong words to show confidence. Highlight your best skills, years of experience, and any big wins. Keep it short but full of strong points.

There is a difference between a summary, a resume objective, a resume profile, and a summary of qualifications. A summary is a brief overview of your skills and experiences. A resume objective states your career goals. A resume profile is a detailed look at your career, and a summary of qualifications lists your key skills like bullet points.

Here is a badly written resume summary example:

SUMMARY
I have worked in sales for 10 years and I am looking for a new challenge in a company where I can grow. I know how to sell stuff and I am good at customer service.

This example is bad because it is vague and lacks specific details. It doesn't highlight any achievements or special skills. Phrases like "I know how to sell stuff" and "good at customer service" are too general and do not stand out.

Here is an outstanding functional sales resume summary example:

SUMMARY
Sales professional with over 10 years of experience boosting revenue by 30% through strategic client relationships and innovative sales techniques. Expert in B2B sales with a strong track record of exceeding targets and growing market share. Skilled at training and leading high-performing teams.

This example is good because it is specific and highlights measurable achievements. It shows expertise and confidence while giving concrete examples of success. Phrases like "boosting revenue by 30%" and "exceeding targets" give a clear picture of what you can do.

Listing your functional sales skills on your resume

When writing the skills section of your functional sales resume, you can choose to have a standalone section specifically for skills or weave them into other sections like your experience and summary. Including a mix of strengths and soft skills can illustrate your versatility in the sales field. Hard skills are specific, teachable abilities or knowledge sets that are job-specific, like CRM software proficiency or data analysis.

Skills and strengths play a crucial role in getting your resume noticed by Applicant Tracking Systems (ATS). They're essentially resume keywords that hiring managers search for to find the best candidate. Highlighting relevant skills can make your resume stand out and show that you're a great fit for the job.

JSON example:

Skills
Project Management
CRM Software
Lead Generation
Sales Presentations
Negotiation
Data Analysis
Customer Relationship Management
Closing Sales

This standalone skills section is effective because each skill is directly relevant to a sales role, is easy to read, and allows hiring managers to quickly see your qualifications. Listing specific skills that are in demand in the sales industry ensures that your resume aligns with both the job requirements and the ATS algorithms.

Best hard skills to feature on your functional sales resume

Hard skills for a functional sales role should demonstrate your technical proficiency and ability to execute specific job tasks. They should communicate your ability to use tools and methods essential for sales.

Hard Skills

  • CRM Software Proficiency
  • Data Analysis
  • Market Research
  • Lead Generation
  • Digital Marketing
  • Business Development
  • Salesforce
  • Email Campaigns
  • Sales Presentations
  • Financial Forecasting
  • Competitive Analysis
  • Sales Planning
  • Social Media Marketing
  • Content Creation
  • Customer Relationship Management (CRM)

Best soft skills to feature on your functional sales resume

Soft skills for a functional sales role should demonstrate your interpersonal abilities and how you interact with clients and team members. They should communicate your ability to effectively contribute to the team's success.

Soft Skills

  • Communication
  • Negotiation
  • Empathy
  • Problem-Solving
  • Flexibility
  • Time Management
  • Teamwork
  • Leadership
  • Persuasion
  • Conflict Resolution
  • Adaptability
  • Patience
  • Active Listening
  • Creativity
  • Networking

How to include your education on your resume

The education section is a crucial part of your functional sales resume. Tailoring your education to the specific job you are applying for is essential. Only include educational experiences that are relevant to the job. If you have a high GPA, it could strengthen your resume, so consider including it. Mentioning honors like cum laude can also set you apart. Clearly listing your degree, school, and graduation date is important for readability.

Here is a poorly written example:

Education
Philosophy
Generic University
Some City

This example is bad because it lists an irrelevant degree and doesn't include any details about academic performance. It also includes the location, which adds unnecessary information.

Here is a well-written example:

Education
Bachelor of Business Administration
State University
GPA
3.8
/
4.0

This example is good because it lists a relevant degree in Business Administration for a sales role. It includes a high GPA, making the applicant look competitive. The concise format makes it easy to read.

How to include functional sales certificates on your resume

Listing a certificates section in your functional sales resume is essential for showcasing your qualifications. Begin by listing the name of the certificate, then include the date it was received, and add the issuing organization. You can also highlight certificates in your header for quick visibility.

For instance: "Certified Sales Professional (CSP), NASP, 2022".

Here is an effective standalone certificate section:

Certifications
Certified Sales Professional (CSP)
National Association of Sales Professionals (NASP)
Certified Inside Sales Professional (CISP)
American Association of Inside Sales Professionals (AA-ISP)

This example is strong because it includes certificates from reputable sales organizations. The titles clearly indicate advanced sales skills. The inclusion of issuer names adds credibility and detail. This placement helps hiring managers quickly see your qualifications relevant to the sales role.

Extra sections to include in your functional sales resume

When applying for a sales job, having a well-rounded resume can make a big difference. Highlighting various facets of your skills and personality helps you stand out to potential employers. Including sections like language skills, hobbies, volunteer work, and books can enrich your application and showcase your diverse abilities and interests.

  • Language section — Demonstrate your ability to communicate in multiple languages, which is invaluable in reaching a broader client base. List languages fluently spoken, boosting your appeal as a global-minded candidate.

  • Hobbies and interests section — Display personal interests that can cultivate rapport with colleagues and clients. Sharing hobbies shows your balanced life, making you seem more relatable.

  • Volunteer work section — Show commitment to community involvement, proving your initiative and leadership outside the workplace. Include recent volunteer positions to illustrate your active engagement.

  • Books section — Showcase continuous learning by listing books on sales, psychology, or self-improvement. Suggest recent reads to demonstrate your industry knowledge and dedication to self-improvement.

Pair your functional sales resume with a cover letter

A cover letter is a brief document that accompanies your resume when you apply for a job. It introduces you to the employer, highlights your skills and experiences, and explains why you are a good fit for the position. This can help set you apart from other applicants and give you a better chance of landing an interview.

For a functional sales job, your cover letter should focus on your ability to drive results, manage client relationships, and meet sales targets. Highlight specific achievements, like exceeding sales goals or building a successful client base, to show that you have a proven track record. Tailor your examples to the sales industry and the specific role you are applying for to make a strong impression.

Ready to create your own? Use Resume Mentor's cover letter builder for an easy experience, and export it as a PDF to ensure your content and formatting stay intact. Get started now and make your application shine!

Elijah Brown

Denver, Colorado

+1-(234)-555-1234

help@resumementor.com


Dear Hiring Manager

I am drawn to the opportunity at your esteemed company due to its forward-thinking approach and strong commitment to innovative solutions in the sales industry. Your emphasis on customer-centric strategies aligns perfectly with my professional values and experience.

During my tenure at Essendant, I developed a strategic plan that resulted in a 20% reduction in customer turnover while simultaneously overseeing a team of 15 sales representatives. By initiating and managing high-value contracts, I was able to generate an additional $4 million in annual revenue. This achievement underscores my ability to enhance client relationships and drive substantial business growth.

I would welcome the chance to discuss how my background, skills, and qualifications align with the needs of your team. I am very interested in furthering my career with your company and am confident that I could contribute to your ongoing success. Please contact me at your earliest convenience to schedule an interview. I look forward to the opportunity to speak with you.

Sincerely,

Elijah Brown, Functional Sales
Side Banner Cta Image

Make job-hunting a breeze!

Build your resume and focus on finding the right job

Build Resume