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Good Sales Resume Examples

By Silvia Angeloro

Jul 18, 2024

|

12 min read

Crafting a winning sales resume: Elevate your job prospects and close the deal on your dream job, one word at a time. Learn how to highlight your skills and achievements effectively.

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Crafting a sales resume might feel like closing a deal without a strategy; even the best sales professionals often find it challenging to pitch themselves on paper. Keywords like "sales resume template" are essential to get your resume noticed. You know how to sell a product, but selling yourself requires a different skill set. The truth is, even the greatest sales talent can stumble over how to showcase achievements effectively. You may find it tricky to highlight your metrics, negotiate your strengths, and close the deal on that dream job. Being good at sales isn’t enough when the resume fails to convert opportunities into interviews. This guide will help you turn your sales skills into a compelling resume. Let's get started before you miss out on any more golden opportunities — don't let a poorly constructed resume cost you your next big sale!

Having the right resume template is crucial for making a powerful first impression. The ideal template helps you highlight your sales achievements clearly and effectively. It ensures your resume is not only professional but also tailored to the job you want. Choosing the right template can dramatically increase your chances of landing interviews.

With over 700 resume examples, you can find the perfect one to kickstart your resume writing process. Make sure your next opportunity doesn’t slip away due to a lackluster resume!

Key Takeaways

  • Choose the right resume template to effectively highlight your sales achievements and significantly boost your chances of landing interviews.
  • A good sales resume should showcase proven track records, communication skills, and results-driven achievements with specific metrics and accomplishments.
  • Use a reverse-chronological format for your resume to emphasize recent experience and achievements, and always save it as a PDF to preserve formatting.
  • Include essential sections like Contact Information, Summary, Work Experience, Key Skills, Education, Certifications, and Achievements, tailored to the specific job.
  • Incorporate dynamic action words and quantifiable results to make your experience section compelling, and utilize keywords to ensure your resume passes Applicant Tracking Systems.

What to focus on when writing your good sales resume

A good sales resume should effectively convey your proven track record, persuasive communication skills, and ability to drive results. Highlight your achievements with numbers to show exactly how you boosted sales. Ensure it exudes confidence and demonstrates your skills in negotiation and customer relations.

To enhance an accountant resume, consider including:

  • Specific metrics on financial improvements made.
  • Examples of cost-saving strategies implemented.
  • Proficiency in accounting software.
  • Any certifications or advanced training.

Must have information on your good sales resume

When crafting a stellar sales resume, it's crucial to include sections that showcase your skills, experience, and achievements effectively.

  • Contact Information
  • Professional Summary
  • Sales Experience
  • Key Skills
  • Achievements and Awards
  • Education

Additional sections like Professional Certifications or Volunteer Experience can also add value to your resume, making you stand out even more. Ensure these sections align with your targeted job role for the best results.

Which resume format to choose

The best format for a good sales resume, given your industry and experience, is the reverse-chronological format. This format highlights your most recent and relevant experience, making it easy for recruiters to see your career progression and achievements. Opt for modern fonts like Rubik and Montserrat instead of the more traditional Arial or Times New Roman to make your resume visually appealing and up-to-date. Always save and send your resume as a PDF to ensure that formatting stays intact across devices. Stick to one-inch margins on all sides to ensure your content is not crowded, and use clear section headings to make your resume ATS-friendly. Effective headings will help your resume pass through Applicant Tracking Systems, increasing your chances of landing an interview.

A good sales resume should include the following sections:

  • Contact Information
  • Summary or Objective
  • Work Experience
  • Key Skills
  • Education
  • Certifications
  • Achievements
  • References

Resume Mentor's free resume builder handles all of this, helping you create a polished and professional sales resume with ease.

How to write a quantifiable resume experience section

Writing the experience section of your sales resume plays a crucial role in showcasing your path of achievements. Begin by listing your most recent job first, then work back through previous positions. It’s generally advisable to go back no more than 10-15 years to ensure relevance.

Include your job titles that directly relate to sales, even if their names were slightly different. Always adjust your resume according to the specific job you're applying for. Use dynamic action words like "increased," "achieved," and "boosted" to emphasize accomplishments.

For example, avoid terms that are too complex or generic. Focus on giving clear, measurable results showing your impact. For instance, "Increased sales by 30% over six months" sounds more impressive than "Managed sales."

Here are two examples:

Experience
Sales Representative
XYZ Corporation
New York, NY
Company Description
  • Handled customer inquiries.
  • Reached sales targets.
  • Provided product information.

This example is bad because it provides minimal information on specifics and measurable achievements. Saying you "handled customer inquiries" does not distinguish you from others. Including more detailed and quantified accomplishments would be better.

Now, consider this:

Experience
Senior Sales Manager
ABC Inc.
San Francisco, CA
A leading provider of tech solutions.
  • Increased team sales by 40% in one year, which boosted company revenue by $2 million.
  • Implemented a new CRM system, enhancing client follow-up efficiency by 50%.
  • Trained and led a team of 15 junior sales representatives.

This example paints a strong picture because it focuses on quantifiable results and achievements. The role is clearly defined, and the bullet points provide clear evidence of your positive impact, which will catch the eye of hiring managers.

Tailoring your resume with specific, performance-focused details will greatly enhance your chances of landing your next job. Aim to provide clear snapshots of your contributions that highlight your value to potential employers.

Good sales resume experience examples

Welcome to the most resume-nating section of your job application journey! Spruce up your resume with these 15 experience sections that will have employers saying, "You're hired!"

Achievement-focused

Highlight specific accomplishments to showcase your track record. Use quantifiable results to underline your success.

Work Experience

Sales Executive

ABC Technologies

2018-2021

  • Secured over $3 million in new business
  • Increased customer retention by 25%
  • Achieved 150% of sales targets for three consecutive years

Skills-focused

Emphasize the specific skills that make you perfect for the job. Target the key skills listed in the job description for optimal impact.

Work Experience

Sales Representative

XYZ Corp

2017-2020

  • Mastered CRM software to manage 200+ client accounts
  • Expert in consultative selling techniques and closing deals
  • Exceptional at cold calling and lead qualification

Responsibility-focused

Convey the breadth of your responsibilities to depict a comprehensive role that showcases your versatility and capability.

Work Experience

Sales Manager

Acme Inc.

2016-2019

  • Managed a team of 15 sales associates
  • Oversaw product training and sales strategy implementation
  • Handled customer escalations and complex negotiations

Project-focused

Detail specific sales projects you've led or participated in. Highlight the project's scope, your contributions, and outcomes.

Work Experience

Project Coordinator

Enterprises Ltd.

2019-2022

  • Led development and execution of new sales campaign
  • Coordinated with marketing to launch product features
  • Increased client engagement by 30% through targeted outreach

Result-focused

Focus on the end results and their positive implications for the company. Clearly state how your contributions drove success.

Work Experience

Sales Specialist

Dynamic Sales Co.

2015-2018

  • Boosted sales revenue by 40%
  • Reduced churn rate by 15% through customer follow-up
  • Enhanced portfolio sales by introducing data-driven forecasting

Industry-Specific Focus

Tailor your experience to align with industry-specific roles and expectations. Demonstrate your unique understanding of the sector.

Work Experience

Sales Consultant

HealthMed Solutions

2014-2018

  • Specialized in healthcare sales, closing contracts worth $5 million
  • Built strong relationships with key stakeholders in the medical sector
  • Regularly met and exceeded industry benchmarks

Problem-Solving focused

Display your knack for overcoming challenges. Highlight specific problems you encountered and the solutions you crafted.

Work Experience

Logistics Coordinator

Retail Giants

2017-2021

  • Resolved logistical issues that delayed order fulfillment
  • Improved client communication protocols
  • Developed a contingency plan to address supply chain interruptions

Innovation-focused

Demonstrate your ability to think outside the box. Detail the innovative strategies and creative solutions you implemented.

Work Experience

Lead Innovator

Tech Innovators Inc.

2018-2022

  • Introduced a new sales funnel that boosted lead conversion by 20%
  • Pioneered the use of AI-powered CRM tools
  • Developed a successful remote selling strategy

Leadership-focused

Highlight your leadership capabilities. Detail the teams you've led, the strategies you've developed, and the results of your leadership.

Work Experience

Sales Team Leader

Global Sales Corp.

2016-2020

  • Led a team of 20 in achieving $10 million in sales
  • Mentored junior sales reps to improve their performance
  • Strategized annual sales plans and objectives

Customer-focused

Showcase your dedication to customer satisfaction. Detail how you managed client relationships and ensured their needs were met.

Work Experience

Customer Relations Specialist

Client First Solutions

2017-2020

  • Maintained a 98% customer satisfaction rate
  • Implemented customer feedback initiatives
  • Resolved customer complaints within 24 hours

Growth-focused

Focus on how you contributed to the company's growth. Highlight new markets, revenue increases, and expansion efforts.

Work Experience

Business Development Manager

Venture Growth Inc.

2015-2019

  • Expanded market reach by 50% through strategic partnerships
  • Increased revenue year-on-year by 20%
  • Identified and pursued new business opportunities

Efficiency-focused

Illustrate your ability to streamline processes and improve efficiency. Detail the measures you took to save time and resources.

Work Experience

Sales Operations Coordinator

Efficient Sales Systems

2018-2021

  • Reduced sales cycle time by 30% with process optimization
  • Implemented a new CRM that saved 10 hours per week
  • Optimized lead qualification process to focus on high-value prospects

Technology-focused

Show your prowess with sales technology. Highlight the systems and tools you mastered and their impact on your performance.

Work Experience

Sales Associate

Tech Solutions Ltd.

2016-2020

  • Utilized advanced data analytics to target high-potential leads
  • Mastered Salesforce to manage customer relationships
  • Implemented automated email marketing campaigns

Collaboration-focused

Highlight your teamwork and collaboration skills. Detail the cross-functional teams you worked with and the outcomes of your collaborations.

Work Experience

Sales Coordinator

Synergy Sales

2017-2021

  • Worked closely with marketing to create effective sales materials
  • Collaborated with product development to tailor offerings to customer needs
  • Coordinated with finance to set sales targets and budgets

Training and Development focused

Show your commitment to training and mentoring. Highlight the training sessions you've led and the impact on team performance.

Work Experience

Sales Trainer

Sales Masters Inc.

2015-2019

  • Conducted monthly training sessions for new sales recruits
  • Developed training materials and courses focused on advanced sales techniques
  • Mentored junior sales staff, increasing team performance by 25%

Write your good sales resume summary section

Writing a resume summary for a sales position can be a key element in capturing an employer's attention. Your summary should clearly showcase your skills, accomplishments, and potential value to the company. When crafting this section, aim to highlight your expertise and achievements in a concise manner.

For describing yourself effectively in a resume summary, use action-oriented language that showcases your results-driven nature. Focus on your most significant accomplishments, like meeting sales targets or successfully managing client relationships. This approach not only demonstrates your skills but also shows your ability to achieve goals.

A resume summary differs from a resume objective or profile summary in its purpose and content. A summary is a brief overview of your career accomplishments and skills. A resume objective states your career goals and why you're applying for the role. A resume profile is a more detailed, narrative description of your expertise. Lastly, a summary of qualifications lists key skills and achievements, often using bullet points.

SUMMARY
I am a sales professional with a background in various industries. Seeking a challenging sales role to utilize my skills. Proven track record of past performance. Good communication skills. Self-motivated professional with a goal-oriented approach.

The first example is poorly written. It is vague and lacks specific details. Words like "various industries" and "past performance" are vague and do not provide clear insights into your abilities or achievements. The summary states general qualities like “self-motivated” and “goal-oriented” without backing these claims with actual data or examples.

SUMMARY
Dynamic sales professional with over 7 years of experience in the electronics sector. Expert in driving revenue growth and exceeding sales targets by 30%. Strong client relationship skills resulted in a 95% customer retention rate. Proficient in CRM software and sales analytics.

The second example is well-written. It is specific and quantifies achievements like "exceeding sales targets by 30%" and "95% customer retention rate." Such details make your skills tangible and show your potential value to employers. Phrases like "dynamic sales professional" immediately capture attention and establish your expertise. The mention of specific tools like "CRM software and sales analytics" shows your technical proficiency.

Listing your good sales skills on your resume

When crafting your skills section on a good sales resume, you can place it as a standalone section or integrate skills into your experience and summary sections. Strengths and soft skills are your personal traits and interpersonal skills that drive your sales efforts. Hard skills are the technical abilities and knowledge necessary for specific tasks in sales.

Incorporating skills and strengths effectively in your resume helps improve keyword optimization. Keywords are crucial for passing through applicant tracking systems and attracting the eye of potential employers.

Skills
Communication
Negotiation
Lead Generation
CRM Software
Market Research
Product Knowledge
Customer Retention
Sales Strategy

The skills section above is good because it lists skills specifically relevant to sales, including both soft and hard skills. Each skill is clear and concise, making it easy for employers to quickly understand your capabilities. Moreover, using relevant skills helps with keyword optimization, making your resume more likely to be flagged by applicant tracking systems.

Best hard skills to feature on your good sales resume

Hard skills are specific, teachable abilities or knowledge sets that are required to excel in sales. These skills should communicate your technical expertise and your ability to perform job-specific tasks effectively.

Hard Skills

  • CRM Software
  • Market Research
  • Data Analysis
  • Digital Marketing
  • Lead Generation
  • Sales Forecasting
  • Sales Funnel Management
  • Budget Management
  • Sales Strategy
  • Competitive Analysis
  • Product Knowledge
  • Presentation Skills
  • Sales Automation tools
  • Email Campaign Management
  • Business Intelligence tools

Best soft skills to feature on your good sales resume

Soft skills are the interpersonal skills and personal attributes that enable you to interact effectively with others. In sales, these skills should convey your ability to build relationships, understand customer needs, and drive sales successfully.

Soft Skills

  • Communication
  • Negotiation
  • Persuasion
  • Active Listening
  • Problem-Solving
  • Team Collaboration
  • Time Management
  • Adaptability
  • Emotional Intelligence
  • Relationship Building
  • Conflict Resolution
  • Leadership
  • Decision-Making
  • Attention to Detail
  • Customer Service

How to include your education on your resume

The education section is an important part of your good sales resume. It should be tailored to match the job you're applying for, excluding any irrelevant education. List degrees in reverse chronological order. When including your GPA, do so only if it's 3.0 or above. If you've graduated with honors such as cum laude, include that detail next to your degree.

Here's an example:

Education
Bachelor of Arts in History
Random University

The above section is bad because it's too general and not relevant to a sales job. The degree is not related, and the GPA is unnecessarily included and low.

Here's a stronger example:

Education
Bachelor of Business Administration, cum laude
Prestige Business School
3.7
3.7
/
4.0

The example above is effective because it highlights a degree in business, relevant to sales. Mentioning cum laude and a strong GPA of 3.7 adds credibility. Your education section will look professional and focused on the hiring manager's needs.

How to include good sales certificates on your resume

Including a certificates section in your sales resume is an important part of showcasing your qualifications. Start by listing the name of the certificate clearly. Include the date you earned it to show your timeline of professional development. Add the issuing organization to verify the authenticity of your credentials. Certificates can also be summarized in the header of your resume for a quick glance.

Certifications
Certified Sales Professional (CSP)
National Association of Sales Professionals
Sales Management Certification
Sales and Marketing Executives International (SMEI)
HubSpot Inbound Sales Certified
HubSpot Academy

In this example, the certifications are relevant to a sales position, making them valuable. Each item is clearly listed with its title, date, and issuing organization, demonstrating your continued education and commitment. This layout makes it easy for employers to see your qualifications and appreciate your expertise in sales. Keep the section clean and organized to present your credentials effectively.

Extra sections to include in your good sales resume

Crafting an impactful sales resume involves more than just detailing your professional experience and skills. Integrating distinct sections can significantly enhance your resume and help it stand out to potential employers.

  • Language section — List any languages you speak fluently to show your ability to communicate with diverse clients. Highlighting multilingual skills can enhance your market reach and lead to more successful sales.

  • Hobbies and interests section — Share hobbies that demonstrate qualities aligned with sales, like team sports or public speaking. This personal touch can make you more relatable and interesting to hiring managers.

  • Volunteer work section — Detail relevant volunteer experiences to showcase your community involvement and leadership skills. Volunteering highlights your willingness to contribute beyond personal gain, reflecting positively on your character.

  • Books section — Mention books you’ve read that relate to sales or personal development to show your ongoing learning. Discussing influential reads demonstrates your commitment to professional growth and staying informed on sales strategies.

Pair your good sales resume with a cover letter

A cover letter is a brief document that you send with your resume when applying for a job. It introduces you, highlights your interest in the position, and explains why you are a good fit. The cover letter allows you to detail specific skills and experiences that are not as easily conveyed in a resume.

A well-crafted cover letter can help you stand out from other applicants by providing a personal touch. It gives you the chance to show your personality and enthusiasm, making it easier for hiring managers to see you as a real person, not just a name on paper. It also allows you to address any potential concerns an employer might have based on your resume.

For a sales position, your cover letter should focus on your ability to hit sales targets, build client relationships, and close deals. Highlight any past achievements in sales, such as exceeding quotas or closing significant deals. Mention your skills in negotiation, communication, and customer service to show that you have the abilities needed for the role.

Create your cover letter quickly and effectively using Resume Mentor's cover letter builder. Its easy-to-use interface simplifies the process, and the ability to export your cover letter as a PDF ensures that your content and formatting stay intact.

Amelia Miller

San Diego, California

+1-(234)-555-1234

help@resumementor.com


Dear Hiring Manager,

I am drawn to your company because of its forward-thinking approach and commitment to leveraging cutting-edge technology to solve real-world problems. My experience in the tech industry and my proactive approach to sales make me a strong fit for your team.

At DocuSign, I managed to exceed our quarterly sales targets by 25%, leading to an annual revenue increase of $2 million. This achievement was a result of implementing a consultative sales approach that resonated well with clients and drove a 30% growth in client retention. My innovative techniques and strategic objection handling also played crucial roles in transforming potential leads into long-term partnerships.

I am eager to bring my background in strategic sales and deep understanding of market dynamics to your organization. I would appreciate the opportunity to discuss how my experience aligns with your needs and explore how I can contribute to your ongoing success as part of your team.

Sincerely,

Amelia Miller

Good Sales
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