Marketing Manager Resume Examples & Writing Tips for 2025

Marketing managers are expected to do it all (and then some!). You need to be a strategist, a creative visionary, a data analyst, and a people person—all in the same day.

Whether you’re launching a high-profile campaign or optimizing ad spend and tracking KPIs, the stakes are always high. Simply put, you need the gumption to get the job done.

But how can you show off all of these skills on a one or two-page resume? The answer is in positioning yourself correctly. Chances are, you’ve already done this when marketing products or services. However, you need to turn the focus onto you as a product.

In this guide, we’ll take you through the steps from finding your Unique Selling Proposition (USP) to pinpointing the right language to use.

All of the above will help you create a resume that stands out and sells your skills. Let’s take a look, shall we?

How to use this marketing manager resume guide

Want to get the most out of this resume guide? We’ve got you covered. In the following guide, we’ll be detailing everything you need to know about creating a smart marketing manager resume. However, you need to keep up your end of the bargain, too.

Here are some expert tips to help you get started:

What to focus on when writing your marketing manager resume

Every great marketing campaign starts with a hook—your resume should too. Before you put pen to paper, define your angle. What’s the key message you want to drive home? Shape your resume like you would a winning marketing campaign. That means selecting a clear focus that grabs attention and leaves a lasting impression.

If you’re ready to get to work, let’s talk about the focus you can take. As a marketing manager, you may want to highlight your track record of successful marketing campaigns, eadership experience in team and project management, proficiency with marketing tools and software, and your strong analytical skills to interpret data and metrics.

Let’s break each of these down below:

Track record of successful marketing campaigns

The best way to show off your track record is via statistics and numbers. Be clear about the results your campaigns yielded. Pepper these throughout your resume to grab attention.

When detailing your work experience on your resume, include bullet points featuring the results you gained for that employer.

Let’s take a look at an example:

Leadership experience in team and project management

Are you a strategic leader with the ability to inspire and motivate others? A managerial role requires you to guide and elevate a team. Highlight your experience in leading teams, driving collaboration, and achieving results to show you have what it takes to lead effectively.

Be specific about your experience. Let the recruiter know what size team you managed and for how long. It’s these smaller details that make a big impact.

Here’s an example of how you can do that:

Proficiency with marketing tools and software

Marketers don’t do everything with pen and paper… not anymore, anyway. If you’re hoping to land the top job, prove that you’re confident using the right tools and software.

Strong analytical skills to interpret data and metrics

It’s not just about using the right tools—you also need to have an analytical mind. Wherever possible, explain how you used metrics and data to empower your marketing. Did you do A/B testing? How did you adapt your practice? Show your work here for the best results.

We’ve covered what angles you might take. Now, let’s move on to the right resume format.

How to choose the right resume format

Before you start populating your resume, you need to decide on the correct resume format. This step matters more than you might think.

There are three main formats to consider:

• Reverse-chronological format: showing off your linear work history.
• Functional format: boasting about your skills over your experience.
• Combination format: a hybrid pulling elements from the two above options.

As a manager, your career progression is likely a clear path to leadership. That’s why we recommend using the reverse-chronological format. It’s the most widely used structure in the US and is what recruiters typically expect to see.

Of course, there are exceptions to this approach. For instance, if you’ve hopped careers frequently, you might consider using a functional or combination format. These formats highlight your skills and accomplishments, rather than just focusing on your job history.

Now that you understand how to structure your resume, let’s get down to the content.

What to include in your resume header

Resume headers are functional. They share your basic contact details with the recruiter. While this may not be the most exciting part of your resume, getting it right matters.

Here’s what you need to include:

• Your name: Write down your first and last name.
• Job title: Add the job title that matches the posting. For example, “Marketing Manager.”
• Contact details: List your contact details—an email address and phone number.
• Location: You don’t need to divulge your whole address. Just your city and state will do.
• Extra links: If you have an up-to-date LinkedIn page or portfolio site, hyperlink to it.

Let’s take a look at how that looks:

How to write a resume summary

Next, you’ll need to write a captivating resume summary. If you want to land your marketing manager dream job, this section is vital. Take the time to craft a statement with real punch.

If you have a case of writer’s block, don’t worry—here are some of the things you might cover:

• How long you’ve worked in the marketing sector.
• Big-name brands, clients, and companies you’ve worked with.
• Solid metrics, such as statistics and numbers, that show your track record.
• Marketing-centric awards and certifications you have under your belt.

Check the original job announcement to see what core criteria the recruiter wants. If you have these skills or talents, you can weave them into your resume summary.

Here’s an example of a great resume summary:

The summary above boasts measurable achievements that showcase the candidate's value to the employer. Plus, it provides a concise overview of their career progression.

How to write a quantifiable resume experience section

The work experience on your resume needs to shine. When you’re up against hundreds of similar candidates, this is the thing that’ll make you look unique. Include positions that are highly relevant to the job vacancy.

Start out with the basics. That means the company name, location, your role, and your dates of employment. Below that, use bullet points to detail the results you gained in the position.

Don’t make the mistake of simply talking about your tasks and duties. Recruiters aren’t likely to be impressed by them. Instead, focus on your achievements in the position—with metrics.

Check out our example for some inspiration:

Your work experience section must tell a clear career story. Where are your strengths? What have you worked on over the years? Make sure you have a straightforward narrative here.

Marketing manager resume work experience samples

Again, you need to find the right angle for this resume section. Start by creating a strategy. What are your professional strengths? What is your USP? What do you want recruiters to know?

Let’s take a look at three of the ways you can position this section:

Results focused

Are you a whiz at delivering high-level results? Now is the time to shout about it. Pepper your work experience section with hard-hitting numbers that matter.

Creativity focused

Creatives are like gold dust. If you’re a marketing manager who combines your innovation with top-level skills, that’ll catch a recruiter’s eye fast.

Awards focused

Awards speak volumes. Never underestimate the power of acclaim. Include your awards and any other accomplishments in your work experience section.

Listing your skills on your resume

Marketers need a diverse range of skills on their resume. If you’ve climbed the career ladder, you likely have a whole range of talents to speak of.

Choosing the right details to include can be tricky. Start by reviewing the job posting carefully—make sure any “must-have” qualifications are clearly highlighted on your resume.

You’ll want to feature both hard and soft skills in your core competencies section. Getting the balance right is vital. While marketing is all about metrics, it’s important to also show off your soft talents, such as communication and people skills.

Here’s an example of a great skills section:

Best hard skills to feature on your marketing manager resume

To be a successful marketing manager, you need a load of hard skills. From A/B testing to CRM knowledge, you’re sure to have picked up an array of actionable skills along the way.

Let the hiring manager know where your talents lie. Specify the hard skills you have and your proficiency level.

Check out our example section below:

Best soft skills to feature on your marketing manager resume

Every marketing manager needs to be a people person. Not only do you have to manage your team, but you need to keep your clients happy too. It can be a tricky balance to find.

That’s where your soft skills slide into the picture. These include everything from interpersonal skills and communication skills to time-keeping and prioritization.

Here’s an example of what we mean:

Education on resume

When you’ve covered all of the other sections, you need to finish off by putting some education on your resume. Use the reverse chronological order when listing your formal education here.

There are two types of qualifications to include:

Formal education

You don’t need a college degree to become a marketing manager. However, if you have one, it’s smart to include it on your resume. This is especially impressive if it’s in a related field, such as marketing, communications, or even journalism.

You may want to add the following details:

• Academic honors (such as Cum Laude, Dean’s list)
• Marketing-related coursework
• Your GPA (so long as it’s 3.5 or above)

Training and certificates

There are countlessprofessional certifications marketing managers can gain. If you’ve invested time, energy, and money into this aspect of your career, that’s a major selling point.

Here are some examples:

• Google Digital Marketing & E-commerce Certificate
• HubSpot Content Marketing Certification
• Facebook (Meta) Blueprint Certification
• Google Ads Certification
• Hootsuite Social Marketing Certification
• LinkedIn Marketing Strategy Certification

Let’s take a look at an example education section:

Extra sections to include in your marketing manager resume

Want to razzle-dazzle the recruiter? Adding extra resume sections may be the answer. If you have space to spare, it’s smart to include some additional information.

This will humanize you to the recruiter and may help to set you apart from the crowd.

Language section

Second languages are invaluable—especially if you want to work at an international agency. If you speak more than one, create a language section to the bottom of your resume.

Hobbies and interests section

Adding hobbies to your resume can be a controversial move. However, cherry-picking interests that align with marketing will help to bolster your resume.

Volunteer work section

Volunteer work can be highly sought after. For example, you might have worked for a nonprofit or helped a charity. Be clear about these achievements in a dedicated section.

Conclusion

Landing your next marketing manager role starts with a resume that tells your story like a winning campaign. Focus on your unique value, use metrics to demonstrate impact, and tailor each section to your strengths. With the right structure and tools, you can create a polished, professional resume that captures attention—and converts.

Ready to take the next step? Build your resume with confidence and get hired faster. Use our simple resume builder tool to get started now.