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Media Sales Resume Examples

By Silvia Angeloro

Jul 18, 2024

|

12 min read

Land your dream job: tips for writing a media sales resume that sells you.

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Rated by 348 people

Crafting a winning media sales resume can be as tricky as closing a tough deal. You've got the skills and achievements, but translating them onto paper is a different game. Media sales professionals often face challenges in highlighting their unique strengths and experience on a resume. Maybe you are struggling to showcase your persuasive skills and revenue-boosting accomplishments. Or perhaps your resume isn't reflecting your strategic thinking and ability to build client relationships. This guide will help you navigate these challenges and create a standout resume that gets you noticed by hiring managers. Ready to learn the tricks of the trade?

Your resume is your first pitch to potential employers. Choosing the right resume template can make all the difference in how your qualifications are perceived. A well-structured resume template will help you organize your skills and experience clearly and effectively. This ensures that your key achievements stand out and catch the hiring manager's eye. Don't let your talents get lost in a poorly designed resume. Select the right template to set yourself up for success.

We offer more than 700 resume examples you can use to write a resume. Get started today and find the perfect template for your media sales career!

Key Takeaways

  • Choose the right resume template to effectively organize your skills and experiences, making sure your key achievements stand out to hiring managers.
  • Use a chronological format for your resume to clearly highlight your career progression and achievements, and always save it as a PDF to maintain formatting.
  • Tailor your resume for each job application by highlighting relevant skills and experiences, using action words to bring your experience to life.
  • Include essential sections like Contact Information, Professional Summary, Experience, Skills, Education, Certifications, and Achievements, and add optional sections such as Professional Affiliations and Awards for extra impact.
  • When detailing your work experience, focus on achievements with specific numbers and percentages, using clear, impactful language to showcase your success and relevance to media sales roles.

What to focus on when writing your media sales resume

A media sales resume should convey your sales prowess, networking skills, and understanding of the media landscape. It needs to show how you've met or exceeded sales targets, established key client relationships, and familiarized yourself with different media platforms. Demonstrate your ability to innovate in sales strategies and adapt to the constantly evolving media industry. Highlight your experience and supplement the following points to boost impact:

  • Achieved sales targets by X% over Y years
  • Built long-term relationships with top clients
  • Implemented innovative sales campaigns that increased revenue by Z%
  • Used CRM tools to streamline sales processes and track performance

Must have information on your media sales resume

When crafting a media sales resume, certain sections are essential to highlight your skills and experience effectively.

  • Contact Information
  • Professional Summary
  • Sales Experience
  • Achievements
  • Skills
  • Education

Additional sections such as Certifications, Professional Affiliations, and Awards can further enhance your resume. Including these sections can make your application stand out.

Which resume format to choose

For your media sales resume, a chronological format is ideal as it highlights your career progression and achievements in a clear timeline. Choose modern fonts like Rubik and Montserrat to make your resume visually appealing and contemporary compared to the outdated Arial and Times New Roman. Always save your resume as a PDF to ensure the formatting stays intact when viewed on different devices. Set your margins to about 1 inch on all sides to maintain a clean and organized layout. Use clear section headings like "Experience," "Skills," and "Education" to help applicant tracking systems (ATS) parse your information correctly.

A media sales resume should include the following sections:

  • Contact Information
  • Professional Summary
  • Experience
  • Skills
  • Education
  • Certifications
  • Achievements

Resume Mentor’s free resume builder handles all of this seamlessly, making it easier for you to create a standout resume.

How to write a quantifiable resume experience section

Writing the experience section of your media sales resume can be challenging, but with some clear guidelines, it becomes a straightforward task.

First, focus on the order of your experience. Start with your most recent job and work backwards. List your positions in reverse chronological order. Typically, you should go back around 10-15 years, unless you have older experience that's highly relevant to the job you're applying for. Be selective with the job titles you include. Highlight those directly related to media sales, and omit unrelated roles that don’t contribute to your narrative.

Tailoring your resume for each job application is important. Highlight skills and experiences that match the job description. Use action words to make your experience come to life. Words like "increased," "led," "developed," and "produced" help showcase your achievements.

Let’s compare two examples to illustrate this.

Experience
Sales Representative
Tech Media Corp
New York, NY
Company Description
  • Handled sales and customer interactions
  • Managed accounts
  • Reached sales targets
Marketing Assistant
Print Media
Chicago, IL
Company Description
  • Assisted with campaigns
  • Analyzed market trends
  • Prepared reports

This example is weak because the descriptions are vague, and there’s no emphasis on achievements. Phrases like "handled sales" and "managed accounts" don't provide a clear picture of your impact. Additionally, there's no data showing success in those roles.

Now compare it with this improved example:

Experience
Senior Media Sales Executive
Innovative Media Solutions
San Francisco, CA
Leading media agency specializing in digital advertising.
  • Increased client base by 25%, achieving a record-breaking $2M in sales in 2021
  • Developed and executed strategic media sales plans resulting in a 30% growth in ad revenue
  • Mentored junior sales team members, leading to a 15% increase in team performance
Account Manager
Modern Digital Ads
New York, NY
A top-tier firm offering advertising solutions.
  • Managed over 50 media accounts, driving $1.5M in annual sales
  • Created successful advertising campaigns, boosting client engagement by 40%
  • Received 'Top Performer' award for consecutive years, 2017 and 2018

This example shines because of its focus on achievements. Specific numbers and percentages give a clear picture of your success. Words like "increased," "developed," and "mentored" show proactive contributions. The roles are relevant to media sales, and the descriptions provide context.

Remember, your resume’s experience section should highlight your achievements and skill set using clear, impactful language. Tailor it to fit the job, and use action words to make your experience stand out.

Media sales resume experience examples

Breaking news: You’re about to get tips on how to turn your résumé into a media sales blockbuster! Let’s roll out the red carpet for experience sections that will make potential employers snap to attention.

Achievement-focused

Showcase your top achievements that align with media sales. Highlight awards, recognitions, and significant milestones.

Work Experience

Senior Media Sales Executive

Tech Media Corp

Jan 2020 - Dec 2021

  • Exceeded quarterly sales targets by 35% through strategic account management and client acquisition.
  • Recognized as Salesperson of the Year for driving highest revenue growth in the region.
  • Achieved a 25% increase in customer renewals by implementing personalized sales strategies.

Skills-focused

Highlight the key skills you have that are crucial in media sales such as negotiation, client relationship management, and digital marketing.

Work Experience

Media Sales Representative

AdVision Ltd.

Feb 2019 - Dec 2020

  • Developed persuasive sales pitches tailored to diverse client needs, fostering robust negotiations.
  • Utilized data analytics tools to pinpoint market trends and drive targeted ad campaigns.
  • Enhanced client relationships with impeccable follow-ups, leading to a customer satisfaction rate of 90%.

Responsibility-focused

Detail your roles and duties to showcase the breadth of your responsibilities in the media sales domain.

Work Experience

Account Manager

Global Media Agency

May 2018 - Jan 2020

  • Managed a portfolio of high-profile clients, ensuring consistent delivery of advertising solutions.
  • Oversaw the entire sales cycle from lead generation to contract negotiation and closure.
  • Led a team of junior sales associates, providing guidance and training to enhance performance.

Project-focused

Describe the key projects you have spearheaded, emphasizing their relevance to media sales.

Work Experience

Media Sales Project Lead

Creative Waves

Mar 2017 - Jun 2019

  • Led a cross-functional team in launching a new multi-media advertising campaign, increasing client ROI by 40%.
  • Coordinated with creative teams to deliver custom ad solutions, fostering long-term client relationships.
  • Executed a client retention project, resulting in a 20% decrease in churn rate.

Result-focused

Emphasize the tangible outcomes you have delivered, such as revenue growth, client acquisition, or market expansion.

Work Experience

Sales Manager

Prime Media Networks

Apr 2016 - Dec 2018

  • Drove a 50% increase in ad revenue by identifying new market opportunities and upselling services.
  • Secured 15 new enterprise clients in a six-month period, significantly expanding the client base.
  • Increased regional market share by 30% through strategic media placements and partnerships.

Industry-Specific Focus

Tailor your experience to highlight your deep understanding of the media sales industry.

Work Experience

Industry Specialist

Entertainment Media Group

Jun 2015 - Mar 2017

  • Developed media strategies tailored to the entertainment industry, enhancing brand visibility.
  • Worked closely with broadcast networks to negotiate favorable ad placements.
  • Stayed updated on industry trends to advise clients on the latest advertising innovations.

Problem-Solving focused

Describe how you've resolved challenges and obstacles in media sales roles.

Work Experience

Sales Consultant

AdSolutions Inc.

Aug 2014 - Apr 2016

  • Resolved client disputes by proposing creative solutions, leading to a 15% improvement in client retention.
  • Identified and addressed workflow bottlenecks, increasing team productivity by 20%.
  • Successfully navigated market downturns by pivoting to high-demand digital ad spaces.

Innovation-focused

Showcase how you implemented innovative approaches in your media sales roles.

Work Experience

Innovation Lead

NextGen Media

Oct 2013 - Jul 2015

  • Introduced data-driven targeting strategies, resulting in a 30% increase in ad campaign effectiveness.
  • Pioneered the use of augmented reality ads, capturing new market segments.
  • Launched a first-of-its-kind interactive media platform, engaging users and boosting ad revenue by 25%.

Leadership-focused

Highlight leadership roles and how you have guided and inspired teams.

Work Experience

Team Lead

Dynamic Media Solutions

Sep 2012 - Sep 2014

  • Led a team of 10 sales professionals, achieving collective sales targets for five consecutive quarters.
  • Mentored junior team members, enabling them to exceed performance benchmarks.
  • Facilitated regular training sessions to keep the team updated on the latest sales techniques and technologies.

Customer-focused

Emphasize your customer service skills and relationships with clients in media sales.

Work Experience

Customer Relations Manager

Media Excellence Inc.

Nov 2011 - Aug 2013

  • Maintained a 95% customer satisfaction rate through attentive service and customized sales solutions.
  • Conducted regular client check-ins to ensure the success and satisfaction with ad campaigns.
  • Achieved high retention rates by building strong, trust-based client relationships.

Growth-focused

Detail your contributions to the growth of the company and client businesses.

Work Experience

Growth Strategist

AdVenture Media

Jan 2010 - Oct 2012

  • Expanded client portfolio by 40%, significantly boosting company revenue.
  • Developed and implemented growth strategies, leading to a 50% increase in digital ad sales.
  • Identified and entered new markets, resulting in a 30% year-over-year growth rate.

Efficiency-focused

Highlight how you have improved processes and increased efficiency in your past roles.

Work Experience

Efficiency Expert

Streamline Media

Feb 2008 - Dec 2009

  • Streamlined the sales process using CRM tools, reducing lead response time by 50%.
  • Implemented automated reporting systems, saving 10 hours a week in manual data entry.
  • Optimized ad inventory management, increasing ad space utilization by 25%.

Technology-focused

Showcase your expertise in utilizing technology in media sales.

Work Experience

Tech-Savvy Sales Consultant

Digital Media Innovations

Mar 2007 - Jan 2008

  • Leveraged advanced CRM platforms to track leads and optimize the sales pipeline.
  • Integrated digital ad solutions to enhance client exposure and engagement.
  • Utilized analytics tools to measure campaign performance and refine strategies.

Collaboration-focused

Explain how you have worked in team settings and collaborated with other departments to achieve goals.

Work Experience

Collaborative Sales Specialist

Unified Media Group

Apr 2006 - Feb 2007

  • Partnered with marketing and creative teams to deliver cohesive ad campaigns.
  • Facilitated inter-departmental communication to ensure seamless campaign execution.
  • Collaborated with product development to customize offerings based on client feedback.

Training and Development focused

Highlight your experience in training your peers and contributing to their professional development.

Work Experience

Sales Trainer

ProMedia Training Co.

Aug 2005 - Mar 2006

  • Conducted monthly workshops to train team members on the latest media sales techniques.
  • Developed onboarding programs for new hires, reducing ramp-up time by 30%.
  • Mentored junior sales staff, improving their performance and retention rates.

Write your media sales resume summary section

SUMMARY
Seeking an opportunity to work in a media sales environment where my skills can be utilized and I can grow within the company. Experienced in meeting goals and good at communication. Love working with people.

This resume summary is too vague and doesn't show your specific skills or achievements. It uses broad statements like "Experienced in meeting goals" without any real evidence. A poor summary like this won't stand out to employers because it lacks detail and fails to highlight what makes you special.

SUMMARY
Dynamic media sales professional with over 8 years of experience driving revenue through creative sales strategies. Proven track record of achieving and exceeding sales targets by up to 30%. Excellent communicator adept at building strong client relationships and negotiating deals. Passionate about leveraging industry trends to maximize sales opportunities.

This summary stands out because it provides specific details about your experience and success. Mentioning your 8 years of experience and a track record of exceeding sales targets shows your value. Highlighting your ability to build relationships and use industry trends gives employers clear reasons to consider you for the role.

To describe yourself in a resume summary, focus on your most impressive skills and achievements. Be specific about your experience and what you bring to the table. Use strong action words and concrete numbers to back up your claims.

A resume summary provides an overview of your skills and experience, while a resume objective states your career goals. A resume profile can be similar to a summary but is often more focused on skills. A summary of qualifications lists your key skills and achievements in bullet points. Each serves a different purpose depending on what you want to highlight.

Listing your media sales skills on your resume

To write the skills section in your media sales resume, you can either have a standalone section or incorporate them into other sections like experience and summary. Strengths and soft skills refer to key personal attributes and interpersonal abilities such as communication or teamwork. Hard skills are specific, teachable abilities or knowledge sets needed for a job, like proficiency in CRM software or digital marketing. Skills and strengths can also serve as resume keywords, helping your resume get noticed by employers and Applicant Tracking Systems (ATS).

Skills
Project Management
CRM Proficiency
Digital Marketing
Data Analysis
Lead Generation
Client Relationship Management
Sales Forecasting
Negotiation

This example is effective because it concisely lists skills essential to media sales. It keeps the focus on relevant competencies like project management, CRM proficiency, and lead generation. Each skill is specific and actionable, enabling the reader to quickly grasp what you bring to the table. Using common industry terms ensures that both hiring managers and keyword-tracking systems recognize your qualifications.

Best hard skills to feature on your media sales resume

Hard skills for media sales professionals should show technical know-how and familiarity with tools and processes. They should communicate your ability to effectively utilize industry software, execute marketing campaigns, analyze data, and generate leads.

Hard Skills

  • CRM Proficiency
  • Digital Marketing
  • Data Analysis
  • Sales Forecasting
  • Lead Generation
  • SEO/SEM Knowledge
  • Content Management Systems
  • Social Media Advertising
  • Email Marketing
  • Market Research
  • Project Management
  • Technical Writing
  • Budget Management
  • Analytics Tools (e.g., Google Analytics)
  • Copywriting

Best soft skills to feature on your media sales resume

Soft skills in media sales are crucial as they highlight your personal and interpersonal abilities. These skills should communicate your capability to work well with clients, resolve conflicts, and function efficiently in a team while meeting sales targets.

Soft Skills

  • Communication
  • Negotiation
  • Relationship-Building
  • Problem-Solving
  • Time Management
  • Team Collaboration
  • Adaptability
  • Critical Thinking
  • Customer Service
  • Initiative
  • Persuasiveness
  • Organizational Skills
  • Decision-Making
  • Patience
  • Attention to Detail

How to include your education on your resume

The education section is an essential part of any resume, including a media sales resume. This section should be tailored to the specific job you are applying for, meaning you should only include education that is relevant. Irrelevant degrees or courses can clutter your resume and distract potential employers. If your GPA is particularly impressive (usually 3.5 and above), it's beneficial to include it. Honors such as cum laude can also set you apart from other candidates and should be mentioned. When listing your degree, include the degree title, the institution where you studied, the location if relevant, and the years of attendance.

Wrong example:

Education
Bachelor of Science in Chemistry
Westmoreland Community College
Greensburg, PA

This education section is not good because the degree in Chemistry is irrelevant for a media sales position. Furthermore, the low GPA might raise concerns about your academic performance.

Right example:

Education
Bachelor of Arts in Communications, cum laude
University of Southern California
GPA
3.7
/
4.0

This example is better because the degree in Communications directly relates to a media sales role. The GPA is impressive and showing the cum laude honors adds further credibility to your academic achievements. This tailored, relevant, and structured format will be more appealing to potential employers.

How to include media sales certificates on your resume

When creating a media sales resume, including a certificates section is crucial. It demonstrates your commitment to professional development and can distinguish you from other candidates. You can even feature key certificates in the header, giving them high visibility. For example, add "Google Analytics Certified" next to your name.

List the name of each certificate. Include the date you earned it. Add the issuing organization. Ensure the certificates are directly relevant to media sales, such as digital marketing or advertising certifications.

Certifications
Certified Digital Marketing Professional
Digital Marketing Institute
Google AdWords Certification
Google

The example above is effective because it highlights pertinent certifications for a media sales role. It shows potential employers that you are well-versed in key areas of digital media and advertising. Both certifications are well-recognized and add value to your qualifications. Including them in your resume can make you more appealing to hiring managers looking for expertise in these areas.

Extra sections to include in your media sales resume

Looking to bolster your media sales resume with some unique sections? Consider adding a few extras that can make your resume stand out in a pile. Here's how to effectively include a language section, hobbies and interests section, volunteer work section, and books section.

  • Language section—Showcase your multilingual skills to highlight your ability to connect with a broader client base and this can boost your marketability. Clearly list each language you speak and your proficiency level next to each.

  • Hobbies and interests section—Include hobbies that are relevant to media sales, like social media analytics or public speaking. This can reveal your passion and alignment with the industry.

  • Volunteer work section—List any volunteer work, especially if it involves media or communications, as this demonstrates your dedication and initiative. Include the name of the organization and your role to give it context.

  • Books section—Mention industry-related books you've read to show your commitment to continuous learning. List titles and authors, and consider adding a brief note on why each book impacted you.

Including these sections enriches your resume and provides a well-rounded view of your skills and interests. Tailoring these sections to fit the media sales field can give you a significant edge.

Pair your media sales resume with a cover letter

A cover letter is a one-page document sent with your resume when applying for jobs. It provides additional information on your skills and experience and why you are a good fit for the role.

It can help the applicant by offering a chance to personalize their job application. The cover letter allows you to explain your motivation for applying and how your background makes you an ideal candidate. It gives you the opportunity to highlight key aspects of your resume and make a strong case for why you should be considered for the position.

For a media sales role, your cover letter should focus on your experience in sales, particularly within the media industry. Mention specific achievements, such as meeting or exceeding sales targets, building strong client relationships, and successful media campaigns you have been part of. Emphasize your understanding of media trends and your ability to navigate fast-paced environments. Discuss your communication skills and how you effectively persuade clients to buy services or products.

Get started on crafting your compelling cover letter effortlessly using Resume Mentor's cover letter builder. Its user-friendly interface ensures you can create a polished letter quickly, and exporting your cover letter as a PDF helps protect your content and keep the formatting intact.

Liam Johnson

San Jose, California

+1-(234)-555-1234

help@resumementor.com


Dear Hiring Manager,

Having followed your company's remarkable journey in the digital media landscape, I am drawn to your innovative approach and commitment to excellence. I am eager to contribute to your continued success in media sales.

During my tenure at YouTube, one of my most memorable achievements was generating $3 million in sales revenue. This was accomplished by strategically targeting video ad placements across multiple platforms, resulting in substantial ROI for our clients. My ability to understand client needs and provide tailored solutions led to a 25% increase in client retention and consistently exceeding sales goals by an average of 20%.

I am keen on the opportunity to bring my expertise in digital video ad sales and my passion for the gaming and digital space to your esteemed team. I look forward to the possibility of discussing how my background, skills, and aspirations align with your company's goals in an interview.

Sincerely,

Liam Johnson

Media Sales
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