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Outside Sales Resume Examples

By Silvia Angeloro

Jul 18, 2024

|

12 min read

"How to Write an Outside Sales Resume: Boost Your Hiring Odds with Tips to Seal the Deal"

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Writing an outside sales resume can feel like trying to close a deal without a product in hand. You face unique challenges, from showcasing your numbers to proving your rapport-building skills. Making your resume stand out to hiring managers often feels like a daunting task. Many outside sales professionals struggle to find the right language to emphasize their achievements. It's common to see candidates underselling their talents, and that doesn't help land jobs. In this guide, you'll learn how to overcome these obstacles. With the right approach, your resume can speak volumes about your success.

The template you choose sets the stage for your success. A targeted resume template helps outline your skills and achievements in a clear, concise manner. Proper alignment, headings, and sections ensure your information is easy to read. This gives your application a professional look and increases your chances of making it past the initial screening.

With over 700 resume examples, we've got the resources to help you create a standout resume.

Key Takeaways

  • Use a targeted resume template with proper alignment, headings, and sections to present your skills and achievements clearly and professionally, increasing your chances of passing the initial screening.
  • An effective outside sales resume should highlight your ability to build client relationships, meet sales targets, exceptional communication and negotiation skills, and a proven track record of generating revenue.
  • Tailor your resume for each job application, reflecting key points from the job description and using action words like "achieved," "generated," and "closed" to emphasize your accomplishments.
  • Include a resume summary or objective that concisely showcases your qualifications, experience, and unique skills relevant to the outside sales role you are applying for.
  • Featuring a section for relevant skills, both hard (e.g., CRM software, sales presentations) and soft (e.g., communication, negotiation), can make your resume more attractive to employers and Applicant Tracking Systems (ATS).

What to focus on when writing your outside sales resume

An outside sales resume should clearly convey your ability to build strong client relationships, meet sales targets, and navigate various markets. It must highlight your exceptional communication and negotiation skills, along with your proven track record of generating revenue. Make sure to showcase any awards or recognition that underscore your sales acumen.

To boost your resume's impact, consider including:

  • Specific sales figures and achievements
  • Notable clients or accounts you've managed
  • Skills in CRM (Customer Relationship Management) software
  • Sales strategies you've successfully implemented

Must have information on your outside sales resume

Creating an effective outside sales resume involves highlighting your key skills and achievements in a clear, structured format. Essential sections for your resume include:

  • Contact Information
  • Professional Summary
  • Core Competencies
  • Professional Experience
  • Education
  • Certifications

Additional sections such as Awards, Professional Affiliations, and Volunteer Work can further enhance your resume. Tailor each section to showcase your ability to drive sales, build client relationships, and achieve business targets.

Which resume format to choose

For an outside sales resume, the combination format is typically the best choice, as it highlights both your skills and experience effectively. Opt for modern fonts like Rubik and Montserrat, as they offer a fresh look compared to conventional choices like Arial or Times New Roman. Always save your resume as a PDF to ensure the formatting stays intact and looks professional across different devices. Keep your margins at around one inch to maintain a clean and readable layout. Clear and concise section headings improve your resume's chances with Applicant Tracking Systems (ATS), making it easier for employers to find key information.

For an outside sales resume, your resume should include the following sections:

  • Contact Information
  • Summary or Objective
  • Skills
  • Professional Experience
  • Education
  • Certifications
  • Achievements and Awards

Resume Mentor's free resume builder handles all of this, making the process seamless for you.

How to write a quantifiable resume experience section

Writing the experience section of your outside sales resume can make or break your job application. This part of your resume gives potential employers a chance to see your past job roles, achievements, and how you've grown in your career. Let's go through some practical tips to craft an effective resume.

First, pay attention to the order of your resume. Start with your most recent job and move backward. This is called a reverse-chronological order. It helps employers see your current skills and accomplishments first.

About how far back to go in your resume, it's generally best to include the last 10-15 years of experience. Going further back might show a long career path but could also suggest outdated skills.

Only include job titles relevant to outside sales. Think about roles where you had direct customer interaction, sales targets, or managed client relationships. This keeps your resume focused and highlights your experience in the field you’re aiming for.

Resume tailoring is crucial. This means adjusting your resume for each specific job application. Look at the job description and reflect those key points in your resume. Use terminology the company uses, as it can help during the initial screening process.

Action words bring your resume to life. Words like "achieved," "generated," "led," and "closed" are impactful and convey your accomplishments. A good resume shows what you accomplished in your job, not just what your duties were.

Here are two examples. The first is poorly written, and the second is a standout example for an outside sales resume experience section.

Work Experience
Salesperson
Company A
New York, NY
Company Description
  • Responsible for sales
  • Worked with clients
  • Reported to the manager

This example is problematic for several reasons. It lacks specific achievements, uses vague descriptions, and doesn't show the impact of the salesperson’s work. It also fails to quantify any accomplishments, making it hard for a hiring manager to gauge the candidate's success.

Now, let’s see an outstanding example:

Work Experience
Senior Sales Representative
SalesTech Corp
San Francisco, CA
Top-tier technology solutions provider.
  • Generated over $5 million in annual sales
  • Increased client base by 30% within two years
  • Awarded Top Salesperson for three consecutive years
Account Manager
Tech Solutions LLC
Los Angeles, CA
Provider of innovative tech products.
  • Managed over 150 client accounts
  • Increased sales revenue by 40%
  • Developed and implemented new sales strategies

This example shines because it focuses on specific achievements. The candidate quantified their accomplishments, which shows their impact on the company clearly. Instead of telling the employer what they did, they showed how well they did it. This focus on concrete numbers and growth is exactly what employers look for in outside sales candidates. Each role is described clearly, highlighting the candidate's success and ability to deliver measurable results.

By following these best practices, you can make your resume stand out and increase your chances of landing that outside sales position.

Outside sales resume experience examples

Let's make your resume sparkle like a diamond in the rough! Here are some sparkling and shiny resume experience sections for various focuses to help you sell yourself like hotcakes.

Achievement-focused

Highlight your significant accomplishments in outside sales. This shows employers what you're capable of achieving based on your past performance.

Work Experience

Senior Sales Executive

Star Solutions Inc

Jan 2019 - Dec 2021

  • Exceeded annual sales target by 35% three years in a row
  • Recognized as Salesperson of the Year in 2019 and 2020
  • Generated $1.2M in new business revenue through strategic prospecting

Skills-focused

Center on the key skills you possess that make you an outstanding outside sales professional. Emphasizing skills can demonstrate your suitability for the job.

Work Experience

Outside Sales Specialist

PrimeTech Solutions

Feb 2018 - Present

  • Proficient in CRM software such as Salesforce and HubSpot
  • Strong negotiation skills, closing deals worth over $500K
  • Expert in building and maintaining long-term client relationships

Responsibility-focused

Illustrate the key responsibilities you held in your sales roles. This helps potential employers understand your past duties and how you tackled them.

Work Experience

Sales Manager

Metro Sales Co.

Mar 2015 - Nov 2018

  • Managed a team of 10 sales representatives in the field
  • Developed territory sales plans and strategies
  • Oversaw accurate and timely submission of sales reports

Project-focused

Detail specific projects you led or contributed to in your sales roles. Focus on projects that had a significant impact or required specific expertise.

Work Experience

Market Expansion Lead

Innovate Sales Ltd.

Jul 2020 - Dec 2021

  • Led a market expansion project that increased territory coverage by 50%
  • Coordinated cross-functional teams to launch a new product line
  • Implemented new customer acquisition strategies resulting in a 30% sales growth

Result-focused

Showcase the impressive results of your work. Potential employers want to see tangible outcomes from your efforts.

Work Experience

Sales Growth Specialist

TechWave Industries

Jan 2017 - Dec 2020

  • Increased annual sales by 40% through targeted campaigns
  • Achieved a 25% rise in customer retention rates
  • Boosted upsell revenue by 50% in existing accounts

Industry-Specific Focus

Highlight your experience within a particular industry. This can make you stand out to employers in that field.

Work Experience

Pharmaceutical Sales Representative

HealthCorp Pharma

Sep 2015 - Jan 2021

  • Generated $800K in annual revenue through sales to healthcare providers
  • Educated doctors and medical staff on new pharmaceuticals
  • Built a network of 200+ healthcare contacts in the region

Problem-Solving focused

Detail situations where you identified a problem and successfully solved it. This shows your critical thinking and problem-solving ability.

Work Experience

Sales Consultant

BizTech Solutions

Apr 2018 - Mar 2021

  • Resolved a significant client dispute, saving a $250K account
  • Implemented a new client feedback system reducing complaints by 20%
  • Developed a troubleshooting guide that decreased client support calls by 15%

Innovation-focused

Focus on your ability to innovate within the sales process or products. Show how you've brought new ideas to your roles.

Work Experience

Innovative Sales Strategist

FutureSales Inc.

Jan 2020 - Present

  • Introduced AI-driven sales tools, improving lead conversion by 30%
  • Developed a novel client segmentation approach based on purchasing behavior
  • Launched a unique sales contest that boosted team performance by 20%

Leadership-focused

Highlight your leadership qualities and experience managing or guiding teams. This shows your ability to lead and inspire others.

Work Experience

Regional Sales Director

SalesMaster Corp.

May 2016 - Apr 2021

  • Led a team of 15 sales representatives across three states
  • Conducted weekly training sessions to improve sales skills
  • Mentored junior reps, leading to five promotions within the team

Customer-focused

Show your dedication to your customers and how you go above and beyond to keep them satisfied. Happy customers make happy businesses.

Work Experience

Client Relations Specialist

ServiceStars Co.

Feb 2017 - Dec 2020

  • Achieved a 95% client satisfaction rate through personalized service
  • Developed a customer loyalty program that increased repeat business by 25%
  • Resolved customer issues within 24 hours, maintaining high retention rates

Growth-focused

Show ways you’ve driven growth, be it in sales numbers, customer base, or expanding product lines. Growth is essential for any business.

Work Experience

Growth Analyst

ExpandTech LLC

Jul 2016 - Sep 2020

  • Identified and explored new markets, increasing sales by 30%
  • Grew customer base by 40% through creative outreach strategies
  • Collaborated with product teams to expand product offerings

Efficiency-focused

Focus on how you improved efficiency in your sales processes. Emphasize how these changes saved time or resources without sacrificing quality.

Work Experience

Sales Efficiency Coordinator

EffiSales Corp

Jun 2016 - Nov 2019

  • Streamlined the sales process, reducing cycle time by 25%
  • Implemented a CRM tool that improved data accuracy by 40%
  • Optimized territory assignments to balance workload and sales opportunities

Technology-focused

Highlight how you’ve used technology to improve your sales efficiency or effectiveness. This shows you’re keeping up with the times.

Work Experience

Tech-Savvy Sales Executive

ModernBiz Solutions

Jan 2018 - Present

  • Implemented CRM software that boosted lead tracking efficiency by 30%
  • Utilized data analytics tools to identify high-potential leads
  • Adopted virtual sales tools to conduct remote product demos

Collaboration-focused

Show the importance of teamwork in your sales roles. Focus on how collaboration improved outcomes and led to successful projects.

Work Experience

Collaborative Sales Team Lead

TeamUp Sales Inc.

Oct 2015 - Aug 2020

  • Worked closely with marketing to align sales strategies with campaigns
  • Collaborated with product development to identify client needs
  • Led cross-functional team meetings to improve client onboarding process

Training and Development focused

Emphasize your role in training and developing others. This highlights your ability to share knowledge and improve team skills.

Work Experience

Sales Trainer and Mentor

ProSales Academy

Mar 2016 - Jul 2021

  • Developed a comprehensive sales training program adopted company-wide
  • Mentored new hires, reducing ramp-up time by 20%
  • Conducted regular workshops on advanced sales techniques

Write your outside sales resume summary section

When crafting a resume summary for an outside sales role, create a brief yet compelling introduction that highlights your key qualifications, experience, and unique skills. Keep it concise and relevant to the job you're applying for. Use strong action words and focus on your achievements to make a notable impression.

Describing yourself effectively in a resume summary involves showcasing your top traits and experiences. Reflect on your professional background, emphasize your ability to meet sales targets, build relationships, and demonstrate strong communication skills. Be specific about your accomplishments using numbers and concrete examples.

A resume summary is a brief statement that captures your career highlights and skills, while a resume objective states your career goals. A resume profile is a mix of the two, detailing your skills and goals. The summary of qualifications is a bullet-point list of top skills and achievements.

Below is an example of a poorly written resume summary:

SUMMARY
Sales professional with experience in selling. Looking for a job where I can grow. Worked at several companies.

This summary is vague and lacks specific details. It does not highlight key successes or use metrics to quantify accomplishments. It sounds generic and does not make a strong case for why you would be an ideal candidate.

Now, consider this outstanding outside sales resume summary:

SUMMARY
Dynamic outside sales representative with 5+ years of experience increasing territory sales by an average of 15% year-over-year. Proven track record of building strong client relationships and closing high-value deals. Expert in product demonstrations, market analysis, and CRM software. Consistent top performer awarded Salesperson of the Year in 2021.

This summary is effective because it provides specific experiences, achievements, and quantifiable metrics. It clearly shows why you are a top candidate for an outside sales position. The use of industry-specific terms and evidence of success enhances credibility.

Listing your outside sales skills on your resume

Writing your skills section for an outside sales resume is important for effectively showcasing your abilities. Skills can be a standalone section, or they can be incorporated into other parts like your experience and summary sections.

Strengths and soft skills are personal attributes that enable you to excel in your role, such as communication or teamwork. Hard skills are specific, teachable abilities like proficiency in CRM software or negotiation techniques.

By listing these skills and strengths, you're using them as resume keywords. This can make your resume more attractive to employers and Applicant Tracking Systems (ATS), which often scan for these keywords.

Skills
Prospecting
Market Research
Customer Relationship Management (CRM)
Sales Presentations
Territory Management
Negotiation
Lead Generation
Closing Sales

Providing a standalone skills section allows recruiters to quickly see your key skills relevant to the job. This listing emphasizes vital abilities for outside sales, showing a balance of technical and interpersonal skills needed to succeed. It's straightforward and easy for employers to scan quickly.

Best hard skills to feature on your outside sales resume

Hard skills for outside sales are specific abilities you can learn and measure. They should communicate your expertise and capability to perform the job effectively.

Hard Skills

  • Prospecting
  • Market Research
  • Customer Relationship Management (CRM) software
  • Sales Presentations
  • Territory Management
  • Negotiation
  • Lead Generation
  • Data Analysis
  • Product Knowledge
  • Sales Forecasting
  • Pipeline Management
  • Closing Sales Techniques
  • Pricing Strategy
  • Contract Review
  • Account Management

Best soft skills to feature on your outside sales resume

Soft skills for outside sales are interpersonal qualities that can help you succeed. They should communicate your ability to work well with others and adapt to changing situations.

Soft Skills

  • Communication
  • Adaptability
  • Persuasiveness
  • Time Management
  • Conflict Resolution
  • Empathy
  • Active Listening
  • Motivation
  • Resilience
  • Teamwork
  • Patience
  • Problem-Solving
  • Initiative
  • Confidence
  • Reliability

How to include your education on your resume

Your education section is a key part of your outside sales resume. This section should be tailored to the job you are applying for. Any education that is not relevant should be left out. Including your GPA can highlight your academic achievements, especially if it is impressive. Cum laude honors can also enhance your credibility. Listing your degree should be done clearly and concisely to ensure it stands out.

Here is an example of a poorly written education section:

Education
Bachelor of Science in Biology
Unknown University

This example is bad because the degree in Biology is irrelevant for an outside sales position. The GPA is not highlighted, and there is no mention of any honors. Also, the university and location are undefined, which can reduce credibility.

Here's an outstanding outside sales resume education section:

Education
Bachelor of Business Administration
State University
GPA
3.8
/
4.0

This example is good because the degree in Business Administration is directly related to the outside sales position. The high GPA of 3.8 is highlighted, and the institution is well-defined. The straightforward format and relevant details make it compelling and easy to read.

How to include outside sales certificates on your resume

Including a certificates section in your outside sales resume is crucial. It can highlight your expertise and credibility. List the name of the certificate to inform your potential employer of your qualifications. Include the date received to show when you obtained it. Add the issuing organization to provide authenticity to your credentials.

Place certificates at the top of your resume near your contact information for visibility. For example, your header could read: "John Doe | Outside Sales Professional | Certified Sales Expert." Ensure the certificates are relevant to the sales field.

Here's a strong example of a standalone certificates section:

Certificates
Certified Sales Expert (CSE)
Sales Management Association
Professional Sales Certification (PSC)
National Association of Sales Professionals
Advanced Sales Techniques
American Sales Institute

This example works well because it lists certificates specific to sales, making them relevant and valuable. The organizations are respected in the field, and the inclusion of dates can show your recent commitment to professional development. This boosts your credibility and attractiveness to employers.

Extra sections to include in your outside sales resume

In the competitive world of outside sales, a well-structured resume can make all the difference. Including diverse sections can help you stand out and demonstrate a range of skills and experiences beyond just your sales capabilities. Here’s how to effectively incorporate and benefit from various sections in your outside sales resume:

  • Language section — Highlight any additional languages you speak to show that you can communicate with a broader client base. This can be particularly beneficial in areas with diverse populations.

  • Hobbies and interests section — Showcase your hobbies to present yourself as a well-rounded individual. This can help potential employers see a more personal side and understand how you stay motivated outside of work.

  • Volunteer work section — Include details of volunteer work to demonstrate your commitment to community and teamwork. This reflects positively on your character and shows you value giving back.

  • Books section — List books you’ve read related to sales or personal development to show your commitment to continuous learning. This can demonstrate your proactive attitude towards improving your sales techniques and staying updated in your field.

Pair your outside sales resume with a cover letter

A cover letter is a document sent with your resume to provide additional information on your skills and experience. It offers a chance to explain why you’re the best fit for the job and how your career goals align with the company's objectives. Cover letters help applicants highlight their most relevant experiences and demonstrate their enthusiasm for the job.

For an outside sales position, your cover letter should focus on your ability to build relationships, meet sales targets, and manage a diverse client base. Emphasize your communication skills, problem-solving abilities, and any notable achievements or metrics that showcase your success in sales. Highlight experiences where you successfully navigated challenges and exceeded goals.

Use Resume Mentor's cover letter builder to craft your cover letter effortlessly. Its user-friendly interface allows for quick edits and the PDF export feature ensures that your content and formatting stay intact. Start your cover letter creation process today and give your application the professional edge it deserves!

John Walker

San Diego, California

+1-(234)-555-1234

help@resumementor.com


Dear Hiring Manager,

Having followed your company's innovative approach in the building materials industry, I am eager to bring my insight and experience in sales to your team. I am particularly impressed with your commitment to sustainability and high-quality customer service.

During my tenure at ABC Building Supply, I successfully expanded our client base by 25% within the first year by implementing targeted marketing campaigns and offering personalized service. This effort not only boosted our revenue but also solidified our relationships with key clients, achieving a 95% customer retention rate. My ability to negotiate better pricing and product availability further reduced costs by 10%, highlighting my knack for managing vendor relationships and driving down expenses.

I am keen to connect and discuss how my background, combined with my passion for sustainable building solutions, aligns with the goals of your company. Please feel free to contact me at your earliest convenience to schedule an interview. I look forward to exploring how I can contribute to your team.

Sincerely,

John Walker

Outside Sales
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