Social Media Manager Resume Examples

You know how to stop the scroll, ride the trends, and turn metrics into momentum. As a social media manager, you’re the strategist behind the scenes—building brands, shaping conversations, and creating real connections online. But when it comes to landing your next role, can you make that same connection with hiring managers?

Landing your dream position might feel tricky. The role’s evolved far beyond just posting content. Hiring managers now expect expertise in strategy, analytics, community management, paid campaigns, and even crisis comms. You’ll need to prove that you’re both creative and commercially savvy if you want to beat the hundreds of applicants vying for the job.

How can you make sure you stand out from the crowd? We’ve got expert tips and standout social media resume examples to get you hired. This guide will cover everything from showcasing metrics and building your online brand to tailoring your resume for every role.

Here’s how you can boost recruiters’ engagement when writing your resume:

How to use this social media manager resume guide

Your resume is content—plain and simple. Just like a post, reel, or short, it needs to instantly hook the audience and keep their attention. Chances are, you already know how to do that. You simply need to apply the same smart strategy to writing your resume.

To help you along the way, we’ve created a quick and easy checklist. Use it to make sure you’re getting the most value out of this resume guide.

What to focus on when writing your social media manager resume

Posting daily isn’t enough. Recruiters want to know that you can get results and that your content has real impact. Your resume needs to showcase your digital wins.

Before you put pen to paper, think about the story you want to tell. What do you want the recruiter to know about you? What narrative are you sharing? What are the nuggets of information that'll make them say, “We need to hire this person”?

Let’s take a look at what you can focus on:

• Audience growth and engagement
• Storytelling, copywriting, and visual content skills
• Experience managing campaigns and communities
• Fluency in analytics tools and scheduling platforms

Audience growth and engagement

Do you have what it takes to grow an online audience? That’s pure gold to a recruiter. Make sure you have the evidence to prove you’re a master of engagement.

Metrics are your best friend here. Be clear about where you started and where you ended up. Share statistics that show how your audience skyrocketed.

Let’s take a look at an example:

Storytelling, copywriting, and visual content skills

Natural-born creatives flock to the social media sector, and it’s clear to see why. If you have storytelling chops and can breeze through visual content, let the recruiter know.

Experience managing campaigns and communities

As a manager, you’ll need to take the lead on campaigns. It’s not simply about content. You have to cultivate real communities.

Use your work experience on your resume to spotlight your skills. Below the relevant role, add a bullet point that describes how you took the lead on a certain project.

Here’s how:

Fluency in analytics tools and scheduling platforms

What tools do you use on a daily basis? Don’t make the mistake of presuming the recruiter knows you have the knack. Be clear about the software you can use.

Positioning your resume well is the starting point. Choose one or all of these focuses to use as you create your interview-winning resume.

How to choose the right resume format

Next up, let’s talk about the right resume format for your application.

There are three options you can choose from:

• Reverse-chronological order
• Functional format
• Combination format

Most of the time, we recommend a reverse-chronological format for social media managers. If you’ve worked in the industry for a matter of years—and have linear experience—this structure works the best. It’s also what the recruiter will expect to see.

Looking to break the rules? If you're career-changing or have previously been self-employed, this structure may not do you any favors. Try using a functional format or combination format to highlight your skills over your experience.

When you’ve got the format and structure down, it’s time to move on to the content. Let us take you through the steps to craft a captivating tale.

What to include in your resume header

Your resume header is basically your business card. It features your contact details so the recruiter can get in touch with you. Make sure it’s crystal clear.

Here’s a rundown of what it involves:

• Your name: Your first and last name.
• Job title: The name of the role you’re applying for—i.e., social media manager.
• Contact details: Your phone number and a professional email address.
• Location: Your city and state. You don’t need to include your full address.
• Social media: You may also want to provide links to your professional social media sites, such as LinkedIn, Instagram, and even TikTok.

How to write a resume summary

Your resume summary is the hook. It needs to have an immediate impact. Avoid filler content that doesn't tell the recruiter anything about your value.

Instead, focus on the reason they should hire you. That is, your biggest achievements, your skills, and the major brands you’ve worked for in the past.

Tailor your summary to fit the needs of the role. If you’re not sure what they are, go back to the job advert and take a look. Pick out keywords and include them in this section.

Let’s take a look at what’s working in the above example:

• It has a strong opening line that demands the reader’s attention.
• Specific platforms—such as TikTok and YouTube—are mentioned clearly.
• It shows passion and hard metrics to back it up.

How to write a quantifiable resume experience section

Recruiters will expect you to have impressive work experience on your resume when applying to be a manager. Don’t disappoint them when crafting this section.

Select your most recent experiences and make sure they show clear progression. You can use reverse-chronological order to help you get this right.

For each position, include the basic details: the name of the business, location, your role, and how long you were employed. Below that, you can start to flesh things out.

Use clear bullet points to highlight your biggest achievements in each role. Be selective and only share information that's likely to impress the recruiter.

Let’s take a look at an example:

The above work experience section has a lot going for it, including:

• Tangible metrics that show the candidate can get results.
• Big-name brands, such as ASOS.
• Clear progression between older and newer roles.

Social media manager resume work experience samples

Your work experience section will be unique to your—you guessed it—experience! However, you’ll want to play to your professional strengths.

Think about what’s made your career journey special so far, and then lean into that.

Here are some options you might consider with examples:

Metrics focused

If your stats are hard-hitting, don’t be afraid to shout about them. Slide these numbers into the heart of your work experience section now.

Video focused

Videos—like Shorts, Reels, and TikToks—dominate social media right now, with 89% of businesses using them as a marketing tool. It might pay to highlight your skills in this section.

Influencer management focused

Collabs with influencers can mean big ROIs for businesses. If you have experience in this part of social media management, let it shine through in your resume.

Listing your skills on your resume

Want to know what skills to put on your resume? You’ve come to the right place. You know better than anyone else that social media managers need a ton of talents to excel.

If you don’t know where to start, head back to the job advert and check the “core criteria” section. It’s likely the hiring manager has listed exactly what they’re looking for there.

You’ll need a healthy mix of hard and soft skills on your social media manager resume. List the skills you use on a daily basis and the most in-demand talents, too.

Take a look at our example:

Best hard skills to feature on your social media manager resume

Hard skills are technical or knowledge-based. These are the talents you’ve either learned on the job or via specific social media training.

Examples include the software you use, the practices you follow, and specialist training, such as PPC social ads. Feature these front and center on your resume.

Here are some examples to kick things off:

Best soft skills to feature on your social media manager resume

Don’t skip on your soft skills. These are your natural attributes that help you get the job done. Remember: recruiters want a good all-rounder… not a robot.

Check out our top soft skill examples here:

Education on a resume

You’ve already ticked most of the recruiter’s boxes. But are you forgetting something? Sharing your education on your resume is a must, but you need to overthink this section.

There are three main types of education and training you’ll want to showcase. Let’s take a look at each of them:

College degrees

Not all social media managers have a college degree and that’s perfectly okay since hands-on experience matters the most!

However, if you do have one, you’ll want to toot your own horn. Bonus points if your degree is in a relevant field such as business, communications, or marketing.

When listing your degree, you can also include:

• Academic honors: Cum Laude, Dean’s list, etc.
• Coursework: If it’s relevant to social media or communications.
• Your GPA: So long as it’s above 3.5.

High school education

Don’t panic if you don’t have a degree. You can include your high school education instead. Emphasize any classes, projects, or modules that align with social media or storytelling.

Professional certificates

Have you invested in your professional development? Let the recruiter know about it!

Social media certifications—like Meta Blueprint, Hootsuite Social Marketing, Google Analytics, or HubSpot Content Marketing—show you’re on the ball. It’s all about mastering platform tools and sharpening the strategic skills that drive results.

Need some inspiration?

Take a look at our example:

Extra sections to include in your social media manager resume

Want to take your resume to the next level? When you’ve aced all of the above, there are some extra sections you can include. Here are some engagement-boosting options.

Language section

Speaking a second language is a huge deal, especially if you’re applying for an international business. Why not add a language section to share your linguistic skills?

Hobbies and interests section

Humanizing your resume can help you ‌stand out. Include some choice hobbies on your resume for top results. Make sure these interests show you’re a social media guru.

Volunteer work section

Volunteer work can add to your experience, showing you’ve gained a whole range of skills along the way. List roles that have helped you learn more about social media.

Conclusion

Position yourself as the must-follow pro every brand wants. Approach this task like you'd any social media copy. Make it attention-grabbing, easy-to-read, and worth people’s time. Get started now with our resume builder, too.